“Here I go again on my own…” *sigh*
A couple of weeks ago a colleague pointed out a new social application called Brightkite had popped onto the social network radar screen. I’m looking forward to playing with this application more – it promises to deliver a location-based networking service. After checking it out I couldn’t help but think what we’ve all said or thought at some point over the past year – another site that requires me to register, build my profile, add my friends – you know the rest. I also could not keep a certain White Snake song out of my head, but that’s my concern.
The part I find interesting is that this was a big rant often heard 12 months back – but now there seems to be nothing. Have we decided to stop whining and accept the pain?










