Loading ...The Nature of Insight
Ever wonder about the inspiration for great work? It’s based on meeting needs that have not been met, or connecting in a way that hasn’t been done. We call it insight, and we think about it a lot.
My background is information architecture, so while I’ve had my share of ‘a-ha’ moments, I’m not what you’d call a traditional account planner – I certainly can’t claim to come from a specific “school”. ’m very adept in finding and surfacing insights, but in the past I’ve never had a formalized way of generating insight – it’s always been an emergent process. I currently work with a large team of analysts, planners, designers, and information architects. One of the things I’ve noticed is that as a whole, some people are naturally attuned to generating insights, while others are not. Ideally when you’re working in a team environment, it’s helpful to have everyone operating at the same high level.
Recently, I’ve been working on concept that I’ve been referring to as “The Nature of Insight”. I’ve stolen the title from a great book published by MIT Press, but while the book is a collection of research essays exploring insight in a very expansive manner, I’m working on something much simpler, and hopefully consistently repeatable. I’m tentatively calling these components “Inquiry, Patterns, Intuition and Framing”
Over the next few weeks, I’ll be exploring each of these steps and solicting feedback. I’d love to hear other perspectives on how people generate and prioritize insight.
0 Responses to “The Nature of Insight”