Experience Matters

Welcome to Experience Matters

Welcome to Experience Matters - the collective thinking of Critical Mass on great experiences and what it takes to pull them off. Our past tells us great experiences are a lot of work - in planning, execution, and refinement. After all, if they were easy, everyone would be doing them. In fact, they’re as much art as science.

We’re writing this as a company blog from an agency that has had the pleasure of working with some amazing clients including Rolex, P&G, Mercedes-Benz, and Global Hyatt among others. Our work spans the brand and transactional space; from strategy through implementation. Much of it is global in nature. You can learn more about our company at www.criticalmass.com, or check in here periodically and we’ll keep you abreast on our work and thinking.

We’ve assembled a cross section of our team, from planners to creatives; from information architects to analysts; from technologists to marketers. We’ll engage some of our clients and others in the industry as the blog grows to discuss how better experiences that can deliver better results - to the business and the customer. We plan to discuss both “the what” and “the how.”

We’re fortunate to work with clients that appreciate great experiences online and off. We’ll apply what we’ve learned through the years, what we believe based on our own insights, and what we expect as consumers.Unlike a lot of blogs, we hope to post less but provide a bit more insight - the why of a post, if you will. We’re as busy as our readers, so we’ll respect your time and work to deliver value in return for your involvement. We want this blog to be a great experience for you, our readers.

We encourage your feedback and ideas on ways to make this blog better. Feel free to comment or email us if you have an idea. Should you want to maintain the conversation, we’ve made it simple to subscribe to updates via email or RSS feeds so you’re current on our thinking.

Thanks for your interest. We hope the experience is a learning one for both of us.