Comments on: 3 Quick Questions: Web Analytics http://experiencematters.criticalmass.com/2007/10/19/3-quick-questions-web-analytics/ Great customer experiences and what it takes to pull them off Fri, 04 Jul 2008 20:10:40 +0000 http://wordpress.org/?v=2.5 By: Shaina Boone http://experiencematters.criticalmass.com/2007/10/19/3-quick-questions-web-analytics/#comment-128 Shaina Boone Thu, 01 Nov 2007 21:34:10 +0000 http://10.98.16.51/experience-matters/?p=72#comment-128 "I haven’t looked at GA for sometime now, but my last experience with GA left me thinking that it’s still full of chaff that’s hard for clients to sift through." To speak specifically to the tool itself, the interface changed significantly in June 2007. It is streamlined and easier to interpret. At the eMetrics summit in Washington DC several other new features were released. Check out Occam’s Razor Oct 16 entry for the details http://experiencematters.criticalmass.com/2007/10/19/3-quick-questions-web-analytics/#commentinput However, more important than the tool itself, is defining the goals for the online initiatives, and from that the metrics to which they align. Doing so makes it easy for you or your client to only pull what you need from the software, and to then present it via another communication tool along with actionable recommendations for site optimization. "Would you say GA is an appropriate tool for clients or the companies supporting them?" Again, clearly defined goals and requirements can help define which tool is appropriate. It is a great free tool, which many large fortune 50 clients use. The upgrades to the tool put it’s core functionality in line with many of the enterprise-class web analytics packages. But like all of those other packages, it has strengths and weaknesses that should be weighed against a formal requirements set. "And what other web analytics tools might you suggest for log file analysis?" Preferring to be tool agnostic, it is much easier to select a tool after business requirements and goals are defined. You might consider searching the Yahoo Forum for differing opinions: http://www.webanalyticsdemystified.com/discussion_list.asp “I haven’t looked at GA for sometime now, but my last experience with GA left me thinking that it’s still full of chaff that’s hard for clients to sift through.”

To speak specifically to the tool itself, the interface changed significantly in June 2007. It is streamlined and easier to interpret. At the eMetrics summit in Washington DC several other new features were released. Check out Occam’s Razor Oct 16 entry for the details http://experiencematters.criticalmass.com/2007/10/19/3-quick-questions-web-analytics/#commentinput

However, more important than the tool itself, is defining the goals for the online initiatives, and from that the metrics to which they align. Doing so makes it easy for you or your client to only pull what you need from the software, and to then present it via another communication tool along with actionable recommendations for site optimization.

“Would you say GA is an appropriate tool for clients or the companies supporting them?”

Again, clearly defined goals and requirements can help define which tool is appropriate. It is a great free tool, which many large fortune 50 clients use. The upgrades to the tool put it’s core functionality in line with many of the enterprise-class web analytics packages. But like all of those other packages, it has strengths and weaknesses that should be weighed against a formal requirements set.

“And what other web analytics tools might you suggest for log file analysis?”

Preferring to be tool agnostic, it is much easier to select a tool after business requirements and goals are defined. You might consider searching the Yahoo Forum for differing opinions: http://www.webanalyticsdemystified.com/discussion_list.asp

]]> By: Darrell http://experiencematters.criticalmass.com/2007/10/19/3-quick-questions-web-analytics/#comment-127 Darrell Mon, 29 Oct 2007 18:43:57 +0000 http://10.98.16.51/experience-matters/?p=72#comment-127 I haven't looked at GA for sometime now, but my last experience with GA left me thinking that it's still full of chaff that's hard for clients to sift through. Would you say GA is an appropriate tool for clients or the companies supporting them? And what other web analytics tools might you suggest for log file analysis? I haven’t looked at GA for sometime now, but my last experience with GA left me thinking that it’s still full of chaff that’s hard for clients to sift through.

Would you say GA is an appropriate tool for clients or the companies supporting them?

And what other web analytics tools might you suggest for log file analysis?

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