Comments on: Examples of Online Shopping Experience http://experiencematters.criticalmass.com/2007/10/30/examples-of-online-shopping-experience/ Great customer experiences and what it takes to pull them off Tue, 06 Jan 2009 12:02:33 +0000 http://wordpress.org/?v=2.5 By: Geoff Sowrey http://experiencematters.criticalmass.com/2007/10/30/examples-of-online-shopping-experience/#comment-160 Geoff Sowrey Wed, 31 Oct 2007 19:30:57 +0000 http://10.98.16.51/experience-matters/?p=84#comment-160 That's a perfect example of faceted navigation, there, C. It's a bit of a buzzy term itself, but when you're faced with a large array of products that have many (often differently-organised) categorisations, faceted navigation is a handy way of not just filtering content, but getting what you want. That’s a perfect example of faceted navigation, there, C. It’s a bit of a buzzy term itself, but when you’re faced with a large array of products that have many (often differently-organised) categorisations, faceted navigation is a handy way of not just filtering content, but getting what you want.

]]> By: The Daily Digest « The Ladd Report http://experiencematters.criticalmass.com/2007/10/30/examples-of-online-shopping-experience/#comment-159 The Daily Digest « The Ladd Report Wed, 31 Oct 2007 15:52:08 +0000 http://10.98.16.51/experience-matters/?p=84#comment-159 [...] Critical Mass Experience Matters: Examples of an Online Shopping Experience [...] […] Critical Mass Experience Matters: Examples of an Online Shopping Experience […]

]]> By: C. Sharpe http://experiencematters.criticalmass.com/2007/10/30/examples-of-online-shopping-experience/#comment-158 C. Sharpe Wed, 31 Oct 2007 14:13:17 +0000 http://10.98.16.51/experience-matters/?p=84#comment-158 Your post brings up how important it is for a website to easily "narrow down" information and options for visitors. As you mention, if a "search" fails, you're often left with too much information to process, especially if the navigation isn't intuitive. For example, one online experience that I think needs improvement is Home Depot.com. Try shopping for a refrigerator on Home Depot's site. Depending on how you get to the refrigerator listings, you may only be able to narrow down your options by price and brand. Then, you'd have to open each listing to find the dimensions of the appliance. (Pretty time consuming.) Now, compare that experience to Sears.com. Sears allows you to quickly narrow down your selections by type of refrigerator, capacity, brand, color, depth, height, width, price, energy savings, ice maker, etc. On the Sear's site, I was able to immediately find the model that suited my style AND that fit into my kitchen. (Quite refreshing.) Your post brings up how important it is for a website to easily “narrow down” information and options for visitors. As you mention, if a “search” fails, you’re often left with too much information to process, especially if the navigation isn’t intuitive.

For example, one online experience that I think needs improvement is Home Depot.com. Try shopping for a refrigerator on Home Depot’s site. Depending on how you get to the refrigerator listings, you may only be able to narrow down your options by price and brand. Then, you’d have to open each listing to find the dimensions of the appliance. (Pretty time consuming.)

Now, compare that experience to Sears.com. Sears allows you to quickly narrow down your selections by type of refrigerator, capacity, brand, color, depth, height, width, price, energy savings, ice maker, etc.

On the Sear’s site, I was able to immediately find the model that suited my style AND that fit into my kitchen. (Quite refreshing.)

]]> By: Examples of Online Shopping Experience at Sowrey.org http://experiencematters.criticalmass.com/2007/10/30/examples-of-online-shopping-experience/#comment-157 Examples of Online Shopping Experience at Sowrey.org Tue, 30 Oct 2007 22:20:22 +0000 http://10.98.16.51/experience-matters/?p=84#comment-157 [...] Read more about online shopping at Experience Matters… [...] […] Read more about online shopping at Experience Matters… […]

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