Comments on: Agency Organization - Grey is the new black (Part I)… http://experiencematters.criticalmass.com/2007/11/01/agency-organization-grey-is-the-new-black-part-i/ Great customer experiences and what it takes to pull them off Fri, 04 Jul 2008 20:11:17 +0000 http://wordpress.org/?v=2.5 By: Bob Jacobson http://experiencematters.criticalmass.com/2007/11/01/agency-organization-grey-is-the-new-black-part-i/#comment-161 Bob Jacobson Sun, 04 Nov 2007 01:26:33 +0000 http://10.98.16.51/experience-matters/?p=86#comment-161 Interesting post. Most of the issues you've dealt with here, however, have been dealt with since the beginning of marketing agencies, back in the 1930s. Without going back that far, still, it's possible to save a lot of time and effort and empty chatter by knowing more about the prior discussions. Maybe part of the problem is that everyone at your Cocktail Party appears to be under 30 years of age. Not a lot of experience. Interesting post. Most of the issues you’ve dealt with here, however, have been dealt with since the beginning of marketing agencies, back in the 1930s. Without going back that far, still, it’s possible to save a lot of time and effort and empty chatter by knowing more about the prior discussions. Maybe part of the problem is that everyone at your Cocktail Party appears to be under 30 years of age. Not a lot of experience.

]]> By: Leigh http://experiencematters.criticalmass.com/2007/11/01/agency-organization-grey-is-the-new-black-part-i/#comment-162 Leigh Fri, 02 Nov 2007 13:33:33 +0000 http://10.98.16.51/experience-matters/?p=86#comment-162 Personally, given the marketing challenges most organizations are going to be facing with an ever increasing media fragmentation and an ADD customer, clients are going to have to reconsider how they interface with their communications partners. It is not going to be good enough to insist their agencies do all the changing solely unless they want to continue to waste valuable time and money on the blame game and Agency reviews every 18 months. Having often played the bridge in my consulting practice between clients and their partners, I would suggest that an Agency just bending to their clients wants, desires etc. won't necessarily give the best result. Working in partnership with them collaboratively to figure the best way forward (and that often means process changes on both sides) for the end marketing result is IMHO, the better way to go. Order takers should only exist in restaurants.... :) Personally, given the marketing challenges most organizations are going to be facing with an ever increasing media fragmentation and an ADD customer, clients are going to have to reconsider how they interface with their communications partners. It is not going to be good enough to insist their agencies do all the changing solely unless they want to continue to waste valuable time and money on the blame game and Agency reviews every 18 months.

Having often played the bridge in my consulting practice between clients and their partners, I would suggest that an Agency just bending to their clients wants, desires etc. won’t necessarily give the best result. Working in partnership with them collaboratively to figure the best way forward (and that often means process changes on both sides) for the end marketing result is IMHO, the better way to go.

Order takers should only exist in restaurants….
:)

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