Loading ...Moving at the Speed of Light: Upgrading NASA.gov from Web 1.0 to Web 2.0
We were recently approached by NASA to rethink the overall NASA.gov experience. 
NASA had been losing relevance with the 18-24 year olds in the past few years. Understanding that this younger audience is more sophisticated and comfortable with web 2.0 and social networks, this allowed us to draw on these key insights to deliver a new and innovative experience that attracts and appeals to a younger and broader audience while keeping their existing core.
Although web 2.0 features are very seldom seen in government agency websites, NASA-as its innovative nature predicts-has taken a leap far ahead of other such government groups. With the launch of a website suited for a younger audience, NASA is paving its path for future generations.
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