Comments on: 2008 Predictions: Identity Crash http://experiencematters.criticalmass.com/2008/01/02/2008-predictions-identity-crash/ Great customer experiences and what it takes to pull them off Thu, 28 Aug 2008 11:38:43 +0000 http://wordpress.org/?v=2.5 By: Lindsay Ellerby http://experiencematters.criticalmass.com/2008/01/02/2008-predictions-identity-crash/#comment-1352 Lindsay Ellerby Fri, 18 Apr 2008 19:35:55 +0000 http://10.98.16.51/experience-matters/?p=112#comment-1352 Me again...directly related to what I mentioned above about managing your fake online identity, here is a service (thanks Steve B.) that does just that: www.bugmenot.com You can use their disposable email address as your fake one to access content online you have to register for. Me again…directly related to what I mentioned above about managing your fake online identity, here is a service (thanks Steve B.) that does just that: http://www.bugmenot.com

You can use their disposable email address as your fake one to access content online you have to register for.

]]> By: Lindsay Ellerby http://experiencematters.criticalmass.com/2008/01/02/2008-predictions-identity-crash/#comment-379 Lindsay Ellerby Fri, 11 Jan 2008 21:59:51 +0000 http://10.98.16.51/experience-matters/?p=112#comment-379 Great post, Matthew. I think we may see several specialized products and services emerge from this pending "identity crash." One might be the development of fake IDs or pre-determined, compiled identities for people to use online so that they don't have to use their real personal information. Many online users already do this in order to participate in popular communities and gain access to online services without having to reveal their real information. I have conducted several user interviews with the Gen Y segment on the topic of entering personal information online and have found, overwhelmingly, they are using bogus info. What if these identities could somehow be created and even managed for them? That might be a service worth something. Great post, Matthew.

I think we may see several specialized products and services emerge from this pending “identity crash.” One might be the development of fake IDs or pre-determined, compiled identities for people to use online so that they don’t have to use their real personal information.

Many online users already do this in order to participate in popular communities and gain access to online services without having to reveal their real information. I have conducted several user interviews with the Gen Y segment on the topic of entering personal information online and have found, overwhelmingly, they are using bogus info. What if these identities could somehow be created and even managed for them? That might be a service worth something.

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