Comments on: Not a Goofy Experience, Part I http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/ great customer experiences and what it takes to pull them off Wed, 06 Apr 2011 13:02:52 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Maddison http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-390 Maddison Tue, 12 May 2009 10:42:34 +0000 http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-390 Come on dude, these facts* and proof* i mean who is posting* lol :P Come on dude, these facts* and proof* i mean who is posting* lol :P

]]> By: bob Shamberg http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-389 bob Shamberg Wed, 23 Jan 2008 18:42:35 +0000 http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-389 Disney is as good an example as exists in the marketplace of executing the brand down to the smallest detail. Also, I do remember the smell from the backseat. We had to sell the car. Disney is as good an example as exists in the marketplace of executing the brand down to the smallest detail. Also, I do remember the smell from the backseat. We had to sell the car.

]]> By: Daniel http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-388 Daniel Tue, 22 Jan 2008 19:16:25 +0000 http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-388 Great post and good response. Looking back at my one Disney World experience almost 20 years ago, I realize that none of my pictures were on rides, etc., but instead were with Disney characters. From the simple act of slapping on the Mickey ears, to the Mickey-shaped ice cream, to the Disney Dollars (do they still have those?), the Disney experience was crafted, from the very beginning, with the customer in mind. User experience designers and simplicity marketers should use this as a case study, but event marketers should always think laterally...and think about replacing the "wouldn't it be nice if..." thought process with the simple question, "How can we make this a more immersive experience?" I'm no designer, just a consumer, but that's just my two cents. Great post and good response. Looking back at my one Disney World experience almost 20 years ago, I realize that none of my pictures were on rides, etc., but instead were with Disney characters.

From the simple act of slapping on the Mickey ears, to the Mickey-shaped ice cream, to the Disney Dollars (do they still have those?), the Disney experience was crafted, from the very beginning, with the customer in mind. User experience designers and simplicity marketers should use this as a case study, but event marketers should always think laterally…and think about replacing the “wouldn’t it be nice if…” thought process with the simple question, “How can we make this a more immersive experience?”

I’m no designer, just a consumer, but that’s just my two cents.

]]> By: Scott http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-387 Scott Mon, 21 Jan 2008 20:30:21 +0000 http://experiencematters.criticalmass.com/2008/01/21/not-a-goofy-experience-part-i/#comment-387 Growing up, I was never a big Disney fan either, but I too was very excited when I took my two children for the first time. My son, who was not quite two had a remarkable time, and knew most of the characters' names before we left. My four-year-old daughter was in Disney Princess heaven. For my kids, it wasn't about the rides. It was all about meeting and interacting with the characters. The character dining experiences were really something to behold. Over two years later, my daughter still cherishes her autograph book full of the signatures of the Disney characters. It's certainly all about fulfilling the promise of a magical experience, and Disney excels at it. Growing up, I was never a big Disney fan either, but I too was very excited when I took my two children for the first time. My son, who was not quite two had a remarkable time, and knew most of the characters’ names before we left. My four-year-old daughter was in Disney Princess heaven.

For my kids, it wasn’t about the rides. It was all about meeting and interacting with the characters. The character dining experiences were really something to behold. Over two years later, my daughter still cherishes her autograph book full of the signatures of the Disney characters.

It’s certainly all about fulfilling the promise of a magical experience, and Disney excels at it.

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