http://experiencematters.criticalmass.com/2008/02/01/from-site-refresh-to-a-refreshing-brand/ Great customer experiences and what it takes to pull them off Fri, 04 Jul 2008 19:48:29 +0000 http://wordpress.org/?v=2.5 http://experiencematters.criticalmass.com/2008/02/01/from-site-refresh-to-a-refreshing-brand/#comment-799 Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » links for 2008-02-28 Mon, 17 Mar 2008 13:12:38 +0000 http://experiencematters.criticalmass.com/2008/02/01/from-site-refresh-to-a-refreshing-brand/#comment-799 [...] From Site Refresh To a Refreshing Brand at Experience Matters Interesting take on what the most important thing about a site refresh is. Good read. (tags: CriticalMass, Branding, websites,) [...] […] From Site Refresh To a Refreshing Brand at Experience Matters Interesting take on what the most important thing about a site refresh is. Good read. (tags: CriticalMass, Branding, websites,) […]

]]> http://experiencematters.criticalmass.com/2008/02/01/from-site-refresh-to-a-refreshing-brand/#comment-486 Doug Meacham Fri, 01 Feb 2008 19:32:20 +0000 http://experiencematters.criticalmass.com/2008/02/01/from-site-refresh-to-a-refreshing-brand/#comment-486 David, I like this thinking a lot. It doesn't matter if you are a product retailer or a motor oil manufacturer, there is enormous opportunity in focusing on your customer's passions and objectives as opposed to they things you make or sell. After all, customers don't want a drill, they want to make a hole. I recently wrote about this here: http://tinyurl.com/yqmhx3 David, I like this thinking a lot. It doesn’t matter if you are a product retailer or a motor oil manufacturer, there is enormous opportunity in focusing on your customer’s passions and objectives as opposed to they things you make or sell.
After all, customers don’t want a drill, they want to make a hole. I recently wrote about this here: http://tinyurl.com/yqmhx3

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