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	<title>Comments on: The Cult of the Amateur?</title>
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	<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/</link>
	<description>Great customer experiences and what it takes to pull them off</description>
	<pubDate>Sun, 20 Jul 2008 15:52:03 +0000</pubDate>
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		<title>By: Dan Hoffman</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-958</link>
		<dc:creator>Dan Hoffman</dc:creator>
		<pubDate>Wed, 26 Mar 2008 16:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-958</guid>
		<description>From what I've read, I do think the audience overreacted. What was happening on stage that sparked this level of anger? Did Lacy deliver a neo-nazi rant? Did Zuckerberg advocate the legalization of child pornography? No... it was just an interview. About TECHNOLOGY. The disproportion between the content and the response -- regardless of the "sins" of the participants on stage -- can't really be justified. It reminds me of the ravings you sometimes see on entertainment blogs -- wild flame wars about the relative value of Star Trek versus Battlestar Galactica, or which American Idol contestant should be next to go. I do sometimes wonder if social media, which at its worst lets people insult each other without any immediate, visceral risk (you might get banned or ostracized from the virtual community, but you definitely won't get punched in the nose, fired or kicked out of your home) is resetting our conditioning about what constitutes acceptable social behavior.</description>
		<content:encoded><![CDATA[<p>From what I&#8217;ve read, I do think the audience overreacted. What was happening on stage that sparked this level of anger? Did Lacy deliver a neo-nazi rant? Did Zuckerberg advocate the legalization of child pornography? No&#8230; it was just an interview. About TECHNOLOGY. The disproportion between the content and the response &#8212; regardless of the &#8220;sins&#8221; of the participants on stage &#8212; can&#8217;t really be justified. It reminds me of the ravings you sometimes see on entertainment blogs &#8212; wild flame wars about the relative value of Star Trek versus Battlestar Galactica, or which American Idol contestant should be next to go. I do sometimes wonder if social media, which at its worst lets people insult each other without any immediate, visceral risk (you might get banned or ostracized from the virtual community, but you definitely won&#8217;t get punched in the nose, fired or kicked out of your home) is resetting our conditioning about what constitutes acceptable social behavior.</p>
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		<title>By: Steve</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-757</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Thu, 13 Mar 2008 23:27:25 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-757</guid>
		<description>Hi Dave

Correlation or causation? I don't know. We do know that behaviour is learned. And what we learn or don't learn is how we go through life. (I may still be a dork but a lot less so than when I was young and knew much less.)

Very much a sidebar, but another thought-provoking piece from Chuck Klosterman in Esquire who writes about boxing's irrelevance in contemporary society. 

http://www.esquire.com/features/chuck-klostermans-america/chuck-klosterman-0208</description>
		<content:encoded><![CDATA[<p>Hi Dave</p>
<p>Correlation or causation? I don&#8217;t know. We do know that behaviour is learned. And what we learn or don&#8217;t learn is how we go through life. (I may still be a dork but a lot less so than when I was young and knew much less.)</p>
<p>Very much a sidebar, but another thought-provoking piece from Chuck Klosterman in Esquire who writes about boxing&#8217;s irrelevance in contemporary society. </p>
<p><a href="http://www.esquire.com/features/chuck-klostermans-america/chuck-klosterman-0208" rel="nofollow">http://www.esquire.com/features/chuck-klostermans-america/chuck-klosterman-0208</a></p>
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		<title>By: Dave</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-755</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 13 Mar 2008 22:05:09 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-755</guid>
		<description>Hi Steve and John

John - thanks for the reading suggestion. Tyler left me a copy of "The Cult of the Amateur" (with words of warning), but I think I'm going to pick up your suggestion first. It seems very relevant in the context of this event and looks like fascinating read.

Steve - I liked your observation and I wish it was one that I had thought to make. Do you think the fickle behavior digital encourages is bleeding into real life? 

Dave</description>
		<content:encoded><![CDATA[<p>Hi Steve and John</p>
<p>John - thanks for the reading suggestion. Tyler left me a copy of &#8220;The Cult of the Amateur&#8221; (with words of warning), but I think I&#8217;m going to pick up your suggestion first. It seems very relevant in the context of this event and looks like fascinating read.</p>
<p>Steve - I liked your observation and I wish it was one that I had thought to make. Do you think the fickle behavior digital encourages is bleeding into real life? </p>
<p>Dave</p>
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		<title>By: Steve</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-751</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Thu, 13 Mar 2008 15:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-751</guid>
		<description>If digital gives even amateurs a voice, it also empowers those with keen ears to tune out. With little investment to join an audience there is little to lose when choosing to leave the party. 

And, while digital enables community it, at the same time, isolates.

People don't operate the same way we would when face-to-face. We take far more liberties with others' humanity when, for example, we're relegated anonymous in our automobiles or untraceable (and so unaccountable)by fibre optics and wireless connections. 

A modern tendency to the boorish and ignorance of proper behavior should really come as no surprise, when you think about it.</description>
		<content:encoded><![CDATA[<p>If digital gives even amateurs a voice, it also empowers those with keen ears to tune out. With little investment to join an audience there is little to lose when choosing to leave the party. </p>
<p>And, while digital enables community it, at the same time, isolates.</p>
<p>People don&#8217;t operate the same way we would when face-to-face. We take far more liberties with others&#8217; humanity when, for example, we&#8217;re relegated anonymous in our automobiles or untraceable (and so unaccountable)by fibre optics and wireless connections. </p>
<p>A modern tendency to the boorish and ignorance of proper behavior should really come as no surprise, when you think about it.</p>
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		<title>By: John Katila</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-749</link>
		<dc:creator>John Katila</dc:creator>
		<pubDate>Thu, 13 Mar 2008 04:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-749</guid>
		<description>Thanks for you thoughtful post about the SXSW meltdown. 

I did not attend, but 2 of my employees did. By the time they returned I had already read about the incident, and much of the online coverage had hung Lacy out to dry. My people did not attend the panel, but they said the buzz they heard was that Lacy and Zuckerberg were both to blame. 

Or who knows? Maybe the whole thing was a setup and the SXSW folks are a lot slicker than we give them credit for. If that wasn't the case here, you better believe it will happen down the road.

But yes, the mob mentality and sense of entitlement and self-importance is pretty scary. 

For another take on that, you might want read "Mediated: How the Media Shapes Your World and the Way You Live in It" by Thomas De Zengotita. In this book, the author examines the "flattered selves" that we place at the centers of our own little worlds and just how much that sense of self-importance distorts our perception of reality.</description>
		<content:encoded><![CDATA[<p>Thanks for you thoughtful post about the SXSW meltdown. </p>
<p>I did not attend, but 2 of my employees did. By the time they returned I had already read about the incident, and much of the online coverage had hung Lacy out to dry. My people did not attend the panel, but they said the buzz they heard was that Lacy and Zuckerberg were both to blame. </p>
<p>Or who knows? Maybe the whole thing was a setup and the SXSW folks are a lot slicker than we give them credit for. If that wasn&#8217;t the case here, you better believe it will happen down the road.</p>
<p>But yes, the mob mentality and sense of entitlement and self-importance is pretty scary. </p>
<p>For another take on that, you might want read &#8220;Mediated: How the Media Shapes Your World and the Way You Live in It&#8221; by Thomas De Zengotita. In this book, the author examines the &#8220;flattered selves&#8221; that we place at the centers of our own little worlds and just how much that sense of self-importance distorts our perception of reality.</p>
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		<title>By: Dave Robertson</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-740</link>
		<dc:creator>Dave Robertson</dc:creator>
		<pubDate>Wed, 12 Mar 2008 16:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-740</guid>
		<description>Hey there, everyone

Thanks for the feedback (and for the book, Tyler).

Alfonso - I think you make a good (and impassioned) point that's supported by others. Perhaps one of the side effects of digital culture is this kind of behavior, although I wonder what causes it. Is it a type of hubris on the part of the audience? It looks a lot like the type of impatience I hear teachers and professors talk about in modern classrooms. Regardless of the cause, I think the audience bears some responsibility.

Could preparation have helped avoid this problem? I think so. Had the participants taken the time before hand to discuss what they thought their audience might want and let those things guide the discussion, I'm sure it would have been more fruitful. In much of the facilitation work I do, I talk with key stakeholders to find out what they consider to be critical topics.

Again, thanks for all the feedback!</description>
		<content:encoded><![CDATA[<p>Hey there, everyone</p>
<p>Thanks for the feedback (and for the book, Tyler).</p>
<p>Alfonso - I think you make a good (and impassioned) point that&#8217;s supported by others. Perhaps one of the side effects of digital culture is this kind of behavior, although I wonder what causes it. Is it a type of hubris on the part of the audience? It looks a lot like the type of impatience I hear teachers and professors talk about in modern classrooms. Regardless of the cause, I think the audience bears some responsibility.</p>
<p>Could preparation have helped avoid this problem? I think so. Had the participants taken the time before hand to discuss what they thought their audience might want and let those things guide the discussion, I&#8217;m sure it would have been more fruitful. In much of the facilitation work I do, I talk with key stakeholders to find out what they consider to be critical topics.</p>
<p>Again, thanks for all the feedback!</p>
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		<title>By: Chrissie</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-738</link>
		<dc:creator>Chrissie</dc:creator>
		<pubDate>Wed, 12 Mar 2008 14:56:48 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-738</guid>
		<description>Great post and replies. My 2 cents:
- Lacy botched it completely
- Zuckerberg is difficult
- The audience was impatient and rude
- Some of the web community has been terribly harsh and even mean which is often too easy to happen online

It is great to see constructive analysis on a positive note from Dave Robertson and David Armano. There are things to be learned here (know your audience for example).</description>
		<content:encoded><![CDATA[<p>Great post and replies. My 2 cents:<br />
- Lacy botched it completely<br />
- Zuckerberg is difficult<br />
- The audience was impatient and rude<br />
- Some of the web community has been terribly harsh and even mean which is often too easy to happen online</p>
<p>It is great to see constructive analysis on a positive note from Dave Robertson and David Armano. There are things to be learned here (know your audience for example).</p>
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		<title>By: Tyler</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-729</link>
		<dc:creator>Tyler</dc:creator>
		<pubDate>Wed, 12 Mar 2008 04:05:15 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-729</guid>
		<description>Oh, the audience (and subsequent web community) has been like a pack of wolves. But I've come to accept that that's how the web works a lot of the time. And I can't say I'm above being a raging jerk about some things myself.</description>
		<content:encoded><![CDATA[<p>Oh, the audience (and subsequent web community) has been like a pack of wolves. But I&#8217;ve come to accept that that&#8217;s how the web works a lot of the time. And I can&#8217;t say I&#8217;m above being a raging jerk about some things myself.</p>
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		<title>By: Alfonso Guerra</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-720</link>
		<dc:creator>Alfonso Guerra</dc:creator>
		<pubDate>Tue, 11 Mar 2008 23:15:39 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-720</guid>
		<description>I'll give you the flip side of that amateurish hubris: a contempt for anyone not part of your clique. An insecurity so great that a violent outburst must be resorted to when you can't just change the channel. A continued unwillingness to learn how to assimilate different perspectives and experiences in order to enrich your own.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll give you the flip side of that amateurish hubris: a contempt for anyone not part of your clique. An insecurity so great that a violent outburst must be resorted to when you can&#8217;t just change the channel. A continued unwillingness to learn how to assimilate different perspectives and experiences in order to enrich your own.</p>
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		<title>By: Jeremy butler</title>
		<link>http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-719</link>
		<dc:creator>Jeremy butler</dc:creator>
		<pubDate>Tue, 11 Mar 2008 23:06:44 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/03/11/the-cult-of-the-amateur/#comment-719</guid>
		<description>@Clive "It may very well be that one or both of the onstage participants were not well prepared or well suited to the event, but I nevertheless think, from the descriptions I’ve read, that maybe a juvenile response from the audience didn’t help matters at all."

From my understanding of the interview it doesn't seem that Lacy understood who her audience was, particularly in what kind of questions they wanted to ask Zuckerburg.

Since her understanding of her audience was flawed the crowd became well, unhappy, and in short order turned into a mob and tore her down. As you noted, they (and a great deal of the posts I’ve read about this) are kicking her while she’s down. 

That is not to say I don’t think she could have handled it better, but that is more skill and practice needed as Dave pointed out. The ability to think on your feet and to respond was just simply lacking. 

So while the crowd was ‘juvenile’, she probably should have had an idea that they might act in that manner if they became upset or annoyed. The fact that she responded defensively rather then just honestly asking what the crowd would like to focus on and changed the flow of the questions to that track. 

Still, a live interview with someone who rarely gives them, live crowd, her mistakes are pretty understandable, even if they could have been prevented.</description>
		<content:encoded><![CDATA[<p>@Clive &#8220;It may very well be that one or both of the onstage participants were not well prepared or well suited to the event, but I nevertheless think, from the descriptions I’ve read, that maybe a juvenile response from the audience didn’t help matters at all.&#8221;</p>
<p>From my understanding of the interview it doesn&#8217;t seem that Lacy understood who her audience was, particularly in what kind of questions they wanted to ask Zuckerburg.</p>
<p>Since her understanding of her audience was flawed the crowd became well, unhappy, and in short order turned into a mob and tore her down. As you noted, they (and a great deal of the posts I’ve read about this) are kicking her while she’s down. </p>
<p>That is not to say I don’t think she could have handled it better, but that is more skill and practice needed as Dave pointed out. The ability to think on your feet and to respond was just simply lacking. </p>
<p>So while the crowd was ‘juvenile’, she probably should have had an idea that they might act in that manner if they became upset or annoyed. The fact that she responded defensively rather then just honestly asking what the crowd would like to focus on and changed the flow of the questions to that track. </p>
<p>Still, a live interview with someone who rarely gives them, live crowd, her mistakes are pretty understandable, even if they could have been prevented.</p>
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