Comments on: iMedia Breakthrough Summit: Is this the year of mobile? http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/ Great customer experiences and what it takes to pull them off Sun, 05 Sep 2010 11:13:06 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Heidi Skinner http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/comment-page-1/#comment-1143 Heidi Skinner Tue, 01 Apr 2008 14:57:38 +0000 http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/#comment-1143 An AdAge Article was released today, suggesting that this (again) isn't the year for mobile. We've talked about most of the reasons they list as barriers (above) with the exception of "Reach" which was listed as the #1 sticking point in the article (http://adage.com/digital/article?article_id=125977). In most cases at Critical Mass, we've successfully reached many consumers and prospects via mobile. While, it's not to "critical mass" (pardon the pun) - it has hit scale. Even with that disagreement the article is a worthwhile read. An AdAge Article was released today, suggesting that this (again) isn’t the year for mobile. We’ve talked about most of the reasons they list as barriers (above) with the exception of “Reach” which was listed as the #1 sticking point in the article (http://adage.com/digital/article?article_id=125977).

In most cases at Critical Mass, we’ve successfully reached many consumers and prospects via mobile. While, it’s not to “critical mass” (pardon the pun) – it has hit scale.

Even with that disagreement the article is a worthwhile read.

]]> By: Heidi Skinner http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/comment-page-1/#comment-1084 Heidi Skinner Thu, 27 Mar 2008 19:27:12 +0000 http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/#comment-1084 Julia - I totally agree. However, we can get closer to a better mobile consumer experience by providing more usable content and less re-purposed or translated web, TV, radio, print content. Design and technology are key players in delivery. We need to embrace the user behaviors you mention above and make them better. When integrated correctly, they are not only useful, but leave the consumer feeling satisfied without calling attention to the techniques (in this case mobile technologies) that are used. Yep. You are right... Mobile hasn't earned a seat at the table yet, what are your thoughts about 2009? Julia – I totally agree. However, we can get closer to a better mobile consumer experience by providing more usable content and less re-purposed or translated web, TV, radio, print content. Design and technology are key players in delivery. We need to embrace the user behaviors you mention above and make them better. When integrated correctly, they are not only useful, but leave the consumer feeling satisfied without calling attention to the techniques (in this case mobile technologies) that are used. Yep. You are right… Mobile hasn’t earned a seat at the table yet, what are your thoughts about 2009?

]]> By: Julia http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/comment-page-1/#comment-1036 Julia Thu, 27 Mar 2008 10:58:31 +0000 http://experiencematters.criticalmass.com/2008/03/26/imedia-breakthrough-summit-is-this-the-year-of-mobile/#comment-1036 No new medium will replace an old one - that's a law in communication studies. The old medium has to find itself a niche. There's still radio, and it's popular. And Mobile Internet satisfies other needs than the "stationary" internet. It's more about quick info, quick entertainment and so on. No normal human being will do a 3-hours-research with their mobile phone. If 2008 is the year of mobile? I'd say "no". What a small percentage of geeks and managers do and use is not what the majority of people do (what a "breakthrough really means). And the majority will just keep on messaging, calling and taking snapshots. Maybe I'm wrong, but it's already April... No new medium will replace an old one – that’s a law in communication studies. The old medium has to find itself a niche. There’s still radio, and it’s popular. And Mobile Internet satisfies other needs than the “stationary” internet. It’s more about quick info, quick entertainment and so on. No normal human being will do a 3-hours-research with their mobile phone.
If 2008 is the year of mobile? I’d say “no”. What a small percentage of geeks and managers do and use is not what the majority of people do (what a “breakthrough really means). And the majority will just keep on messaging, calling and taking snapshots. Maybe I’m wrong, but it’s already April…

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