Who turned out the lights?

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Earth Hour almost made it under my radar.

Thanks to the 30+ emails to “cmassother” last Friday, Earth Hour became pretty hard to ignore. Cmassother is one of our internal listservs and a company free-for-all where CM’ers sell things, ask for advice, share p-chopped files and debate stuff like hockey (apparently the Leafs are going to lose - again). There was no shortage of debate about Earth Hour.

But like the responsible Canadian I am, I spent Saturday evening at home, in the dark, snoozing on my couch. If I was a real Canadian, I would have been hiding under a blanket with my television so the neighbors wouldn’t see me watching “Hockey Night in Canada”. However, I don’t like hockey. My wife did yoga by candle light. My son read a novel. It was so pleasant and quiet, my son suggested we do it next Saturday night. We’re all sold.

Wow - a marketing campaign that sells something that costs less than nothing. More on this later in the week.

And speaking of the lights - we’ve heard our readers and we’ll be making some changes to Experience Matters later this afternoon. For those of you who have had difficulty reading our posts after the release of our recent re-design, we’ll be moving to a more traditional, high contrast look that should be much more readable.

Thanks always for your feedback (particularly Joe Szabo who made the “lights out” comment). We’ll be looking for more after this afternoon’s update.

10 Responses to “Who turned out the lights?”


  1. 1 Tyler C Hellard

    What do you mean you don’t like hockey?

  2. 2 David Armano

    Seriously Dave, I can’t believe you said you don’t like Hockey. Are you safe to go back into the office up there? Let me know if you need personal protection or something.

  3. 3 Chrissie

    yes - white background!
    this is a huge improvement, thanks!

    hockey has been pointless since 1996 and the demise of the winnipeg jets.

  4. 4 Tyler C Hellard

    Okay, all you hockey haters should be re-located to Chicago or London, where not being a hockey fan is considered acceptable behaviour.

  5. 5 Neil Clemmons

    Dave - you don’t own a TV - so I won’t be fooled about watching hockey, or anything else… expect on a small Asus screen, or your even smaller Blackberry screen.

    neil

  6. 6 Dave

    Sigh - guy writes a blog post and then he takes a day’s vacation to find his co-workers have ganged up on him (except Armano) …

  7. 7 David Armano

    I got your back man. Us non-hockey fans have to stick together!

  8. 8 Tyler

    The two Daves are now dead to me.

  9. 9 David Armano

    “The 2 Daves” Do you realize what an awesome rock band name that would be? On second thought, sounds more like folk music. Nevermind…

  10. 10 Steve

    Edmonton defeated Calgary twice that night. The Oilers outscored the Flames 2-1 while reducing their energy consumption 1.5 percent. Despite yoga by candlelight Calgary’s consumption increased by 2.1 per cent.

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