Comments on: Amazon launches SMS shopping, extends brand utility http://experiencematters.criticalmass.com/2008/04/02/amazon-launches-sms-shopping-extends-brand-utility/ Great customer experiences and what it takes to pull them off Fri, 04 Jul 2008 19:49:33 +0000 http://wordpress.org/?v=2.5 By: Piero Rivizzigno http://experiencematters.criticalmass.com/2008/04/02/amazon-launches-sms-shopping-extends-brand-utility/#comment-1278 Piero Rivizzigno Sun, 13 Apr 2008 08:27:17 +0000 http://experiencematters.criticalmass.com/2008/04/02/amazon-launches-sms-shopping-extends-brand-utility/#comment-1278 Neil, the process you described sounds quite cumbersome. I would think that it really depends on the mobile device you are using. Since Amazon can't assume that everybody owns an iPhone they have to go the lowest common denominator technology adopted by the client base. Neil,

the process you described sounds quite cumbersome. I would think that it really depends on the mobile device you are using. Since Amazon can’t assume that everybody owns an iPhone they have to go the lowest common denominator technology adopted by the client base.

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