http://experiencematters.criticalmass.com/2008/04/08/leading-with-insight/ Great customer experiences and what it takes to pull them off Sun, 20 Jul 2008 15:48:57 +0000 http://wordpress.org/?v=2.5 http://experiencematters.criticalmass.com/2008/04/08/leading-with-insight/#comment-1501 Ross Thu, 08 May 2008 16:23:51 +0000 http://experiencematters.criticalmass.com/2008/04/08/leading-with-insight/#comment-1501 Viva el Peter Falk! Great preso. Wish you had more describing "a culture of inquiry." Interesting how that's so similar to guerrilla usability testing a la Nielsen. When it comes to actionable research, cheaper is better. Viva el Peter Falk!
Great preso. Wish you had more describing “a culture of inquiry.” Interesting how that’s so similar to guerrilla usability testing a la Nielsen. When it comes to actionable research, cheaper is better.

]]> http://experiencematters.criticalmass.com/2008/04/08/leading-with-insight/#comment-1257 neilperkin Wed, 09 Apr 2008 16:43:48 +0000 http://experiencematters.criticalmass.com/2008/04/08/leading-with-insight/#comment-1257 Hi Matthew. I think it's a great presentation so thanks for sharing it. Insight is really important to our business - almost everything starts with it and we use it to inform all areas from NPD to marketing to sales to distribution. Like your thinking here. Hi Matthew. I think it’s a great presentation so thanks for sharing it. Insight is really important to our business - almost everything starts with it and we use it to inform all areas from NPD to marketing to sales to distribution. Like your thinking here.

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