Comments on: The Social Experience: A Relationship Renaissance? http://experiencematters.criticalmass.com/2008/04/22/the-social-experience-a-relationship-renaissance/ Great customer experiences and what it takes to pull them off Fri, 16 May 2008 02:57:49 +0000 http://wordpress.org/?v=2.5 By: Drew Ellis http://experiencematters.criticalmass.com/2008/04/22/the-social-experience-a-relationship-renaissance/#comment-1503 Drew Ellis Thu, 08 May 2008 19:44:02 +0000 http://experiencematters.criticalmass.com/?p=247#comment-1503 I recently heard an executive in the online dating space comment that experiences on those sites were in response to the notion that getting people to connect in THAT realm is often thought of as a problem needing to be solved. I think the blending of social media style interactions with more "traditional" relationship site features could definitely create some spice.... and I think the key word that has been used in the post and comments above really stood out for me: RELATIONSHIPS. I think it would have been interesting if social media as a movement actually pre-dated CRM. Early web culture "got" that you needed to have the relationship with the customer, but didn't really have the tools nor insight to capitalize on it in life-changing ways. I think we're starting to see how this is changing now... I recently heard an executive in the online dating space comment that experiences on those sites were in response to the notion that getting people to connect in THAT realm is often thought of as a problem needing to be solved. I think the blending of social media style interactions with more “traditional” relationship site features could definitely create some spice…. and I think the key word that has been used in the post and comments above really stood out for me: RELATIONSHIPS. I think it would have been interesting if social media as a movement actually pre-dated CRM. Early web culture “got” that you needed to have the relationship with the customer, but didn’t really have the tools nor insight to capitalize on it in life-changing ways. I think we’re starting to see how this is changing now…

]]> By: Ryan Moede http://experiencematters.criticalmass.com/2008/04/22/the-social-experience-a-relationship-renaissance/#comment-1396 Ryan Moede Tue, 22 Apr 2008 18:16:21 +0000 http://experiencematters.criticalmass.com/?p=247#comment-1396 I think it's exciting to see brands both big and small beginning to see the value in developing relationships - both offline and online - and recognizing that they are in an excellent position to be facilitators of these burgeoning communities. And DJ, as a former Colorado native now in DC, I'd join ya in raising a glass with the CMO of New Belgium any day of the week if I were back home! I think it’s exciting to see brands both big and small beginning to see the value in developing relationships - both offline and online - and recognizing that they are in an excellent position to be facilitators of these burgeoning communities.

And DJ, as a former Colorado native now in DC, I’d join ya in raising a glass with the CMO of New Belgium any day of the week if I were back home!

]]> By: DJ http://experiencematters.criticalmass.com/2008/04/22/the-social-experience-a-relationship-renaissance/#comment-1392 DJ Tue, 22 Apr 2008 15:10:15 +0000 http://experiencematters.criticalmass.com/?p=247#comment-1392 Wow, it's funny you wrote this. I just sent a tweet out asking if there were social media/marketing/Web 2.0 folks I should meet when I'm in Boulder at the end of the week. It didn't occur to me that this could be odd or new in any way - I was simply reaching out to a community I feel close to, despite the fact that I've rarely met any of them in person. I would be thrilled if brands interacted in this way. Who wouldn't want to have a beer with the CMO of New Belgium Brewing if they were in town. Hell, I'd pop out to O'Hare just to chat a little if s/he had a long lay-over. What a great time we live in. Wow, it’s funny you wrote this. I just sent a tweet out asking if there were social media/marketing/Web 2.0 folks I should meet when I’m in Boulder at the end of the week.

It didn’t occur to me that this could be odd or new in any way - I was simply reaching out to a community I feel close to, despite the fact that I’ve rarely met any of them in person.

I would be thrilled if brands interacted in this way. Who wouldn’t want to have a beer with the CMO of New Belgium Brewing if they were in town. Hell, I’d pop out to O’Hare just to chat a little if s/he had a long lay-over.

What a great time we live in.

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