Comments on: Canadians blame themselves. Again. http://experiencematters.criticalmass.com/2008/04/25/canadians-blame-themselves-again/ Great customer experiences and what it takes to pull them off Fri, 16 May 2008 02:57:24 +0000 http://wordpress.org/?v=2.5 By: Dave http://experiencematters.criticalmass.com/2008/04/25/canadians-blame-themselves-again/#comment-1475 Dave Fri, 02 May 2008 23:13:58 +0000 http://experiencematters.criticalmass.com/?p=254#comment-1475 Kelly - meant to say - I love the Story of Stuff too. Sometimes, it's a little tough to listen to - the subject is challenging, but the execution is engaging. Another to check out is "The Machine is Us/ing us." Dave Kelly - meant to say - I love the Story of Stuff too. Sometimes, it’s a little tough to listen to - the subject is challenging, but the execution is engaging. Another to check out is “The Machine is Us/ing us.”

Dave

]]> By: Dave http://experiencematters.criticalmass.com/2008/04/25/canadians-blame-themselves-again/#comment-1474 Dave Fri, 02 May 2008 23:07:15 +0000 http://experiencematters.criticalmass.com/?p=254#comment-1474 Hey Guys Michael - you've done a better job of explaining what I was trying to get at. Footprint and Line do a good job because someone is really thinking about what the customer wants to hear and how they want to read about it. MEC.ca's (God bless'em, because they are, to me, an iconic brand) Ethical Sourcing Blog has some great information but doesn't really engage in the same way. It's surprising because so many of the products they sell are so thoughtful and I find their print catalog very (too?) engaging, esp. in the last 5 years. MEC - call soon - we'd love to help! Hey Guys

Michael - you’ve done a better job of explaining what I was trying to get at. Footprint and Line do a good job because someone is really thinking about what the customer wants to hear and how they want to read about it.

MEC.ca’s (God bless’em, because they are, to me, an iconic brand) Ethical Sourcing Blog has some great information but doesn’t really engage in the same way. It’s surprising because so many of the products they sell are so thoughtful and I find their print catalog very (too?) engaging, esp. in the last 5 years. MEC - call soon - we’d love to help!

]]> By: Michael W http://experiencematters.criticalmass.com/2008/04/25/canadians-blame-themselves-again/#comment-1472 Michael W Fri, 02 May 2008 12:36:45 +0000 http://experiencematters.criticalmass.com/?p=254#comment-1472 As a frequent visitor to both websites (patagonia.com & mec.ca), I think one of the differences between them is that Patagonia interjects the Footprint Chronicles into their regular blog (www.thecleanestline.com) so people who are regular readers automatically get put into the conversation. MEC's blog only focuses on the primary subject of ethical sourcing, and if you aren't as interested in that then you won't continue reading. I find that I stay more interested in Patagonia's blog and thus the Footprint Chronicles because it provides a rich variety of stories and subjects. As a frequent visitor to both websites (patagonia.com & mec.ca), I think one of the differences between them is that Patagonia interjects the Footprint Chronicles into their regular blog (www.thecleanestline.com) so people who are regular readers automatically get put into the conversation. MEC’s blog only focuses on the primary subject of ethical sourcing, and if you aren’t as interested in that then you won’t continue reading. I find that I stay more interested in Patagonia’s blog and thus the Footprint Chronicles because it provides a rich variety of stories and subjects.

]]> By: Kelly Shaw http://experiencematters.criticalmass.com/2008/04/25/canadians-blame-themselves-again/#comment-1442 Kelly Shaw Sun, 27 Apr 2008 16:23:24 +0000 http://experiencematters.criticalmass.com/?p=254#comment-1442 thanks Dave, these are great examples of digital information and engagement. It will be very interesting to see if these efforts sustain themselves. Also makes me wonder if The Story of Stuff (http://www.storyofstuff.com/) inspired them, as this would be another compelling aspect of the influence of "digital". thanks Dave, these are great examples of digital information and engagement. It will be very interesting to see if these efforts sustain themselves.
Also makes me wonder if The Story of Stuff (http://www.storyofstuff.com/) inspired them, as this would be another compelling aspect of the influence of “digital”.

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