Thanks for everyones posts.

I’d say that the “most” _______has to do with how much the post relates or can be used by the reader.
Which is why modern messaging methods should be called WEdia or MEdia.

To your second point, David, not sure if your website or another recommended this book: The Future and Its Enemies, but the author would agree that the direction your blog is leaning is the right way to go.

Author writes: Dynamism - an open-ended society where creativity and enterprise, operating under predictable rules, generate progress in unpredictable ways. BTW, I have no connection whatsoever with the author or publisher. Hard to believe her book was written a decade ago.

Congrats on 100th.

best,
betaBonnie

Do you have similar feelings about blogging as you have or have had about school? Do you feel like you’re in school because of your blog?

I think you’re putting yourself in a position to write a post for us. Maybe there’s a topic here (transparency in a conversation economy)

If you leverage Patrick’s observation, you can gain ‘attention’ (just from an observation perspective) if individuals could watch how employees think and/or disagree with each other.

Make the culture explicit through conversation. Don’t forget the other keyword of this era: transparency.

People often see a company/corporate blog as a great external marketing tool but fail to realize the potential of using it as an internal marketing tool as well.

Even though blogs tend to be more casual, putting all stale holders and company members through the process of thinking about “what is valuable to our audience” and “what voice should we be speaking from” really develops an interesting perspective and understanding of the brand voice.

From what I have read it seems the quality of the content is here. It seems new, relevant, and valuable.

I ask you; has it helped internally at all? Does it keep people thinking about what is current and valuable? Do people better understand what they are doing because of the blog?

Those could be looked at as success criteria as well.

We’ve got a pretty loose process actually. A couple of us act as “enforcers” poking and prodding contributers for contributions. Than, if a contributer wants, they can put their post before the board via e-mail. After a quick round of feedback a post someone on the board says “get this live” and it goes up.

But it’s optional. I post directly all the time and with other contributers we do a little one-on-one editing.

It’s a pretty flexible arrangement. Biggest challenge is getting regular quality content lined up. An obvious but very true statement.