Comments on: Using personas to foster engagement http://experiencematters.criticalmass.com/2008/06/10/using-personas-to-foster-engagement/ great customer experiences and what it takes to pull them off Wed, 06 Apr 2011 13:02:52 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Neil Clemmons http://experiencematters.criticalmass.com/2008/06/10/using-personas-to-foster-engagement/#comment-763 Neil Clemmons Thu, 12 Jun 2008 03:50:40 +0000 http://experiencematters.criticalmass.com/?p=316#comment-763 Scott - great idea. Legal / regulatory is a gret proxy for level of effort. With a lot of clients, the lawyers are a lot more powerful than the developers... or marketers. thanks - neil Scott – great idea. Legal / regulatory is a gret proxy for level of effort. With a lot of clients, the lawyers are a lot more powerful than the developers… or marketers.

thanks -

neil

]]> By: Scott http://experiencematters.criticalmass.com/2008/06/10/using-personas-to-foster-engagement/#comment-762 Scott Thu, 12 Jun 2008 00:46:57 +0000 http://experiencematters.criticalmass.com/?p=316#comment-762 We've been using a similar feature/content matrix that rates user value, business value and level of effort (for pharma clients we've added an additional column to rate level of effort specific to legal/regulatory review) for the past few months with some success. This is definitely a useful way to create a roadmap for new functionality as well as improving ongoing feature and content iterations. We’ve been using a similar feature/content matrix that rates user value, business value and level of effort (for pharma clients we’ve added an additional column to rate level of effort specific to legal/regulatory review) for the past few months with some success. This is definitely a useful way to create a roadmap for new functionality as well as improving ongoing feature and content iterations.

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