Nice post. I took note of the comment:
“But extraordinary experiences which engage users in a 2.0 wold are built upon the seemingly infinite interactions we have with brands and each other.”

re: competing firms, how do you manage it? i.e. while we are all in this together, as you point out, how do we collaborate, yet maintain independence?

I look forward to talking with you.

-Eric

best,

betaBonnie

Yes Helge, I agree. When folks like Steve Rubel or myself say something is “dead”—we know it isnt. We just want to capture people’s attention because we believe in the importance of something.

Technology seldom dies, but it finds a role.

As an example: Radio has gone from a technology from which ALL live media was consumed, and an instrument the family gathered around, to a more clearly defined role (In Norway mainly in the car and as background at the workplace). The TV is about to do the same.

The Internet is also in a defining stage of it’s life cycle, where communicators, brand managers and marketers etc. are getting more and more aware of it’s advantages and it’s weaknesses and deciding that the possibility to market through digital channels is a lot broader than just through this one channel – and therefore allocating it more focused and specified marketing activities – the same with consumers.

Therefore I would say that nothing is dying, but the evolution of the browser and the web page is at such a mature stage that consumers and marketers alike are acknowledging the strengths and weaknesses and dividing it’s budgets into different activities based on what we want to achieve.

Do you agree? )

Best regards
Helge
- Norway

I wrote very similar thoughts in how to create compassionate desingers. It’s important to get out of our familiar routines as you’ve outlined, but that doesn’t mean that being in the company of peers isn’t the real world. Starbucks is just as real as Dunkin Doughnuts. Getting outbof the office isn’t the same thing as getting out of our comfort zones. But its still nice (and real)

David, I’m as involved and passionate about micro-interactions as most who read your blog, but
let us continually remind ourselves that peers and industry colleagues are but a tiny segment of the real world.

Shop for groceries at Wal-Mart on Sunday morning.

Eat dinner at McDonald’s on a Wednesday night.
(It’s the weekday night that most divorced dads have visitation rights.)

Get your morning coffee at Dunkin’ Donuts or 7-11 instead of Starbucks.

Find ways that micro-interactions can benefit the masses, and the acceptance factor will spread faster.

betaBonnie

I didn’t get a chance to say hi at the Expo but I caught the panel and i thought the Twitter post was most relevent.

“Shit!! I mean …if there are no Websites, where will we put the Widgets?”

In my mind, Hall’s point was well taken. In our rush to emphasize fragmentation and dissemination—we can’t forget that simple Websites, yes W-E-B S-I-T-E-S are, in fact the distribution model.

My Project is built around a network of contextually related domains/websites as platform model and is outlined here:

http://www.widgetlocker.com