experience matters

We were talking the other day about guiding principles that form the foundation of a great experience. David Armano surfaced this excellent list from Google.  What’s interesting is that it is in their corporate information.  They hold these guiding principles close to their core.  And it shows.

When these principles work in an experience they call them getting “Googley.” The principles are simple but powerful ideas that show why Google is so strong in delivering customer value. It’s a well-known fact that Google’s customer value has delivered a lot of business value to their shareholders.  Who says business, brand and customer cannot be aligned in an experience?

Start with the list below, and then explore the many interactions you have with Google and see if they ring true.  They certainly did for me.

Ten principles that contribute to a “Googley” customer experience:
  1. Focus on people – their lives, their work, their dreams.
  2. Every millisecond counts.
  3. Simplicity is powerful.
  4. Engage beginners and attract experts.
  5. Dare to innovate.
  6. Design for the world.
  7. Plan for today’s and tomorrow’s business.
  8. Delight the eye without distracting the mind.
  9. Be worthy of people’s trust.
  10. Add a human touch.

For more details go to http://www.google.com/intl/en/corporate/ux.html

It’s no wonder Google has become the go-to for so many of our daily tasks.

Simple ideas. Well executed. See if you can get Googley in your next project.

Last 5 posts by Neil Clemmons

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• Alignment: Pulling together to deliver better experiences – May 22nd, 2008
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