“But which large org’s with many service / product lines have the guts to actually open it up to their customers to *really* interact with them? It’s a scary step. But it is time.”

I believe it is time. There’s not enough value being served in these vehicles yet they have the potential to deliver. If organizations don’t start re-thinking their “micro strategies” than we will have a full blown commodity on our hands and the industry will move into more of a production mindset.

That’s just an opinion.

Thanks for the comments.

Last Year at This Time Andrey was trying to impress TD Canada Trust by applying for a job with a social media plan Michael Garrity was emerging Julie Cole answered 5 Questions David Dougherty optimized his PPC quality score Thanks…

When they’re used to bypass a larger communication strategy is when I question their merit. A lot of times microsites seem to be an easy out for not updating and improving the microsite owner’s larger monolithic web site.

Overall user experience would benefit from better structure on the larger site that will be present and relevant for many many years at a time, than a flash in the pan content byte that is timely relevant.