Comments on: Marketers, Interested in Some Karma?

By: Daisy Azer

Daisy Azer — Tue, 14 Oct 2008 18:56:12 +0000

David,
Love your visuals which you greatly improved over the originals and this is a great example of “karma”. Initially, My eye went directly to your diagrams and missed the key, as I am prone to do. I thought you might consider a heart around your K for Karma and/or “sun rays” to enhance the visuals of the warm, fuzzy feelings of getting something for free and the Karma that it generates. Just a thought.

By: David Armano

David Armano — Thu, 09 Oct 2008 14:11:42 +0000

Dave,

That’s a great example. This kind of “marketing” is very much relationship based. Built using “micro-tactics” and cultivated over a longer period of time. It’s a bit more fuzzy than traditional tactics, but it works. I think small businesses have used the Web successfully in this manner. The big brands can certainly learn from this.

By: Dave Hamel

Dave Hamel — Tue, 07 Oct 2008 18:45:36 +0000

Hi David,

I recently finished researching user-assisted selling – things like ratings and reviews and the strange thing is they fit into your fourth model.

When I write a review on a product, I don’t get anything in return per se. I do however help others with their purchasing decisions. Which is why the majority of reviewers say they do it.

The karma is that later on when I am shopping online chances are some one has done the same for me.