Comments on: Unconventional Times Call for Unconventional Marketing

By: Gahlord

Gahlord — Tue, 28 Oct 2008 18:07:23 +0000

What’s interesting to me is how similar both of the models are. At the end of the day they are the same thing: iterative processes or OODA loops.

Just that your OODA involves smaller objectives and is lighter from an organizational standpoint. The tools and methodology that you use provide similar feedback as the tools of the big-launch OODA but on a quicker turnaround.

This allows you to get through your OODA faster. Strategically rapid-multiple-small-objective-achievement defeating lengthy-singular-large-objective-achievement. Which is always teh w1n.

Wow I dorked out on that one. Sorry. Great post.

And to temper CoCreatr’s quote:

The early bird gets the worm… but the second mouse gets the cheese.

By: CoCreatr

CoCreatr — Fri, 24 Oct 2008 09:26:39 +0000

David, first time here, I feel floored by clarity. Started blogging in September and realize such a creative outlet is a touchstone for the mind, sharpening it as you go. Your blog is a fine example for Frank Feather’s quote:

“The future belongs to those who get there first.”

By: David Armano

David Armano — Wed, 22 Oct 2008 14:23:26 +0000

Hey Heidi,

Thanks for the comment here. Talk about fuzzy, who would have thought that one of the ways we would communicate would be on our company’s own public facing blog.

The walls that separate internal from external are becoming thinner, or fuzzier.

By: Heidi Skinner

Heidi Skinner — Tue, 21 Oct 2008 21:40:55 +0000

David – I totally agree. This feels like Get Fuzzy 2.0! The key to influental marketing strategies is to allow for short timelines, and most importantly flexibility. Why? Because, we’re literally in the middle of a dialgue with a consumer, not pushing canned messaging to an “audience.”
Brands need to think about conversational marketing in the context: When someone asks you for your number to contact you at a bar, do you immediately leave, then go home to craft a plan around when you might see them again and what you would say if you saw them? I hope not. Because, if that was the case, I wouldn’t be married. Social media interactions need to get closer to “real-life” interaction models. Get ready to get really fuzzy.

By: David Armano

David Armano — Mon, 20 Oct 2008 09:26:35 +0000

“There’s lot’s to criticize about the videos. But there they are.”

That’s the spirit Tony. Go get em!

By: Tony Flanders

Tony Flanders — Sat, 18 Oct 2008 20:02:07 +0000

Brilliant – this is what I have been trying o tell clients and others who think focus groups are useless, biased, or worse. I think they are one aspect of a many-parted conversation with people. Conventional marketing (which I learned in Brand Management at Proctor & Gamble Canada) is in fact the risky option now.

I’ve launched my own little blog and just now am putting up video on plain and fancy thinking at reasonable rates. There’s lot’s to criticize about the videos. But there they are. The next ones will be much better. I’m following your strategy.

Good work. I’ll subscribe.

By: Unconventional Times Call for Unconventional Marketing

Unconventional Times Call for Unconventional Marketing — Fri, 17 Oct 2008 15:51:54 +0000

[...] As an individual, my blog is one of the most effective manifestations of “marketing” I could have produced for myself. I have a respectable audience that comes back as opposed to visiting it once, never to return again. … Read the rest of this great post here [...]