Comments on: Word of Mouth Marketing Summit 2008: Zappos’ Case For Customer Experience as a Core Competency

By: Michael Woo

Michael Woo — Sat, 01 May 2010 17:48:45 +0000

gooday there, i just found your blog via bing, and i would like to comment that you express pretty well via your web portal. i am really moved by the method that you write, and the subject is excellent. anyway, i would also like to acknowledge whether you would love to exchange links with my website? i will be more than happy to reciprocate and drop your link on in the link exchange area. waiting for your reply, i give my sincere thanks and gooday!

By: Caitlin

Caitlin — Mon, 10 Aug 2009 06:43:26 +0000

Caitlin…

kinda makes you wonder….

By: John1071

John1071 — Tue, 28 Apr 2009 23:59:31 +0000

Very nice site! cheap cialis http://opeyixa.com/rvqaxsx/4.html

By: Anna Mer

Anna Mer — Fri, 05 Dec 2008 21:07:05 +0000

I completely agree with the Zappos strategy. WOM is created when a brand is able to provide consumers with a benefit, whether it’s from the brand directly or from an activity or event that a brand sponsors. The focus of a company should be on that benefit they offer and not the WOM that might come as a result.

By: Emotionally Intelligent MarCom « her Nature his Nurture

Emotionally Intelligent MarCom « her Nature his Nurture — Wed, 03 Dec 2008 13:15:16 +0000

[...] for real business examples, look no further than the Zappos Case. Widely known for “digital humanism”, CEO Tony Hsieh would tell you their success has [...]

By: Zappos.com on Customer Service & WOM « Digestion

Zappos.com on Customer Service & WOM « Digestion — Mon, 17 Nov 2008 23:04:22 +0000

[...] Experience Matters posted a summary of Zappos CEO Tony Hsieh’s 2008 WOM Marketing Summit speech on how is company excels in customer service and how word-of-mouth works for them. Reading through the list of core company [...]