Comments on: Moms Give Motrin A Headache

By: Ronald

Ronald — Sat, 16 May 2009 05:59:25 +0000

Taking care of our hair is the most precious thing to do at it’s early stages of hair loss. Thank you for the post. It really is an eye opener.

By: Hur snabba är ni? » Artopod

Hur snabba är ni? » Artopod — Wed, 25 Feb 2009 07:39:58 +0000

[...] Läs mer om historien på Experience Matters: Moms Give Motrin A Headache [...]

By: Anna Mer

Anna Mer — Sun, 30 Nov 2008 19:59:18 +0000

I definitely agree that this Motrin example is an extremely interesting case study that many brands should analyze on a deep level to be prepared. As brands move deeper into the social space and open themselves up for opinions and comments, consumer backlash is definitely a possible risk.
With Motrin, I believe the mass email was a very smart move. Given that at the time Motrin was not able to update their site as quickly as needed, email was a very personal way to reach out to consumers with an apology message. Additionally, this mass email ensuring that those consumers that were turned off enough to not go to the Motrin website were still aware of the apology that Motrin had issued.

By: Doug M.

Doug M. — Thu, 27 Nov 2008 21:25:59 +0000

The thing I find most interesting about this is that despite all the digital trappings of this current situation, it's not the first time a brand of painkillers has had to make a massive public apology.

By: You’re fired! And then what? « it’s not about being superman, it’s about being superbly human

Tue, 25 Nov 2008 14:10:02 +0000

[...] November, 2008 · No Comments Somebody at Motrin blew [...]