experience matters

Wordle <http://www.wordle.net/> is a DIY site to make a word cloud for any of your favorite words, websites, blogs, feeds and social bookmarks. It’s simple. Enter a block of text to create a word cloud and various settings allow you to change colors and fonts.

The cloud above was created from the words on our very own Experience Matters page. There’s a lot of great words in there that make up an exceptional customer experience. I think we’ve got a great representation of our priorities:

· People. Consumers have to be the priority, this is marketing best practices 101.

· Technology. Technology helps brands reach consumers at the right time at the right place. It also helps us streamline those 1-on-1 conversations with consumers.

· Still. Consistency and relevancy is key to our practice. We live & breathe in perpetual beta.

· Collective. Live and breathe what consumers are saying about your brand. It’s not what you say your brand is – it’s what they say it is.

Last 5 posts by Heidi Skinner

• @criticalmass checks in @SxSW Interactive 2010 – March 18th, 2010
• Trusting Edelman Buzz? – February 23rd, 2010
• Someone Stole My Bike… An Extraordinary Experience. – September 1st, 2009
• Twitterific SEO Checklist – August 5th, 2009
• Best Wishes, David Armano – April 9th, 2009

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