Comments on: The Honeypot is empty http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/ Great customer experiences and what it takes to pull them off Sun, 14 Mar 2010 15:16:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Heidi Skinner http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4178 Heidi Skinner Fri, 13 Feb 2009 05:06:47 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4178 Sarah, isn't it amazing how some of the most unsuccessful blunders get most of the press among our industry? Your quote is hillarious, agree with your comments! Thanks for sharing. Sarah, isn’t it amazing how some of the most unsuccessful blunders get most of the press among our industry? Your quote is hillarious, agree with your comments! Thanks for sharing.

]]> By: Herbert Law http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4175 Herbert Law Thu, 12 Feb 2009 16:15:56 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4175 Well check out this interview and you shall know why Honeyshed could go live! http://adage.com/agencynews/article?article_id=134559 "Mr. Levy: Closing down Honeyshed was something that made me sad. I had a formidable love for this operation, and I supported them during the whole process." Who dare to say no when this is an idea & fully supported by Maurice Levy?! LOL Well check out this interview and you shall know why Honeyshed could go live!
http://adage.com/agencynews/article?article_id=134559

“Mr. Levy: Closing down Honeyshed was something that made me sad. I had a formidable love for this operation, and I supported them during the whole process.”

Who dare to say no when this is an idea & fully supported by Maurice Levy?! LOL

]]> By: Sarah Katz http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4173 Sarah Katz Wed, 11 Feb 2009 17:27:11 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4173 The small agency I work for did an internal case study about Honeyshed about a month ago. From the beginning, I felt that it had a very unauthentic feel surrounding it. If a site, or anything else for that matter, has to go to such extreme lengths to try to be "cool" it obviously isn't. "What it all boils down to is that HoneyShed tried really hard to be cool, and it just wasn’t cool. For all I know, a bunch of 20-year-olds produced this site. But judging by the throwback look and style and the, uh, “sexy” videos, I got the sense that HoneyShed was created by a bunch of guys in their thirties and forties who think they are hip because they work in advertising and make a shitload of money but are way out of touch with what the kids are into these days" I completely agree with that statement and can't really say it much better myself. I had a feeling upon first viewing Honeyshed that it didn't quite hit the mark they had been aiming for. Perhaps they can take these lessons and apply them to a site that is more beneficial in the future. The small agency I work for did an internal case study about Honeyshed about a month ago. From the beginning, I felt that it had a very unauthentic feel surrounding it. If a site, or anything else for that matter, has to go to such extreme lengths to try to be “cool” it obviously isn’t.

“What it all boils down to is that HoneyShed tried really hard to be cool, and it just wasn’t cool. For all I know, a bunch of 20-year-olds produced this site. But judging by the throwback look and style and the, uh, “sexy” videos, I got the sense that HoneyShed was created by a bunch of guys in their thirties and forties who think they are hip because they work in advertising and make a shitload of money but are way out of touch with what the kids are into these days”

I completely agree with that statement and can’t really say it much better myself. I had a feeling upon first viewing Honeyshed that it didn’t quite hit the mark they had been aiming for. Perhaps they can take these lessons and apply them to a site that is more beneficial in the future.

]]> By: Heidi Skinner http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4171 Heidi Skinner Wed, 11 Feb 2009 16:37:05 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4171 great points, Len. Thanks for commenting. great points, Len. Thanks for commenting.

]]> By: Len Kendall http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4169 Len Kendall Tue, 10 Feb 2009 16:44:31 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4169 HS tried very hard to become a mashup of video and shopping in one destination. The major differentiator from other sites like YouTube was the HS's content was not UGC. This model means that the cost of producing prof. content must be justified by sales resulting from them. YouTube doesn't have production cost, it just has infrastructure cost, but fortunately for them, advertising (and the rest of Google's revenue helps float them). With HS, the content had to be brilliant AND sales-producing. As you mentioned above, because the pitch to consumers wasn't strong enough (or appropriate to their target), it may have in part led to the demise of the project. HS tried very hard to become a mashup of video and shopping in one destination. The major differentiator from other sites like YouTube was the HS’s content was not UGC. This model means that the cost of producing prof. content must be justified by sales resulting from them. YouTube doesn’t have production cost, it just has infrastructure cost, but fortunately for them, advertising (and the rest of Google’s revenue helps float them).

With HS, the content had to be brilliant AND sales-producing. As you mentioned above, because the pitch to consumers wasn’t strong enough (or appropriate to their target), it may have in part led to the demise of the project.

]]> By: Herbert Law http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4168 Herbert Law Tue, 10 Feb 2009 08:32:14 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4168 Thanks for your comment! In fact I don't usually have that 'strong' comment =) Anyway, yes let's look forward to what Publicis will produce. Thanks for your comment! In fact I don’t usually have that ’strong’ comment =)
Anyway, yes let’s look forward to what Publicis will produce.

]]> By: Heidi Skinner http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4167 Heidi Skinner Tue, 10 Feb 2009 04:03:08 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4167 Thanks, Herbert. Looks like you've aggregated some pretty strong opinions on your blog. Looking forward to what Publicis pushes out next. Thanks, Herbert. Looks like you’ve aggregated some pretty strong opinions on your blog. Looking forward to what Publicis pushes out next.

]]> By: Honeyshed will be shed « my recap http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/comment-page-1/#comment-4166 Honeyshed will be shed « my recap Tue, 10 Feb 2009 01:57:35 +0000 http://experiencematters.criticalmass.com/?p=430#comment-4166 [...] http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/ [...] [...] http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/ [...]

]]>