Comments on: Re-Thinking The Focus Group: Tropicana Design Flops

By: TweteBata

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By: LLB

LLB — Fri, 20 Mar 2009 06:05:28 +0000

Packaging plays an important role in product selling. If the package is bad then people might get the wrong notion that the product itself is also bad. Just like people, products get first impressions too.

By: If you want feedback, hit the road. « it’s not about being superman, it’s about being superbly human

Tue, 10 Mar 2009 13:17:12 +0000

[...] David Armano, Re-Thinking The Focus Group: Tropicana Design Flops [...]

By: Rick

Rick — Thu, 05 Mar 2009 01:30:31 +0000

The one problem with paying too much attention to feedback is that sometimes people take a while to adapt.

I’ll make the jump from goods to services for an example. If Facebook had responded to the flack they initially received over the newsfeed by doing a rollback they would have been shooting themselves in the foot.

People rapidly adjusted and now the newsfeed is the focal point of the site.

By: Anonymous

Anonymous — Thu, 26 Feb 2009 16:05:01 +0000

Between this and Pepsi, Arnell is 2/2 on the fail.

By: CV Harquail

CV Harquail — Thu, 26 Feb 2009 14:04:33 +0000

David, what struck me about the Tropicana redesign was that they got the new design all the way to the store shelf without getting the feedback that loyal and invested customers really disliked it. Seem like a terrific waste of time and money.
My husband and I (bot P&G alums) were dumbstruck by the generic-y package when we first saw it in the store. If our first reaction as marketing professionals was ‘bad package redesign’, how could the reaction of consumers have surprised Tropicana?
One bright spot, my kids think that the new twist cap with the texture of a real orange is very cool…except that it uses 15-20% more plastic…..

By: David Armano

David Armano — Thu, 26 Feb 2009 06:18:39 +0000

Possibly Phil. I also think the design does not to the brand justice. Maybe I’m in that minority, but it looks less like Tropicana and like a generic brand.

By: philmang | phil gillman

philmang | phil gillman — Wed, 25 Feb 2009 21:31:20 +0000

this whole thing smacks of the “vocal minority” syndrome http://www.hallicious.com/vocal-minority/