Comments on: Skittlemania Disrupts The Web (For A Day)

By: Sophia

Sophia — Mon, 10 Aug 2009 07:08:32 +0000

Sophia…

this is why i always pick my nose….

By: Dontae

Dontae — Mon, 10 Aug 2009 06:08:28 +0000

Dontae…

this is why i always pick my nose….

By: Faith

Faith — Sun, 09 Aug 2009 23:41:37 +0000

Faith…

kinda makes you wonder….

By: Fahd

Fahd — Tue, 14 Apr 2009 06:41:39 +0000

lol…top 4 tweets…

Why are ‘Skittles and ‘Reese’s Pieces’ in my ‘People You May Know’ with an option to ‘Become a Fan’ on Facebook? WTF.

Bawls taste like skittles. Red Bull tastes like gross.

Your baby is spouse to like skittles you ignorant bitch!

Chocolate Skittles eww

By: Web Design Agency’s Helpful Links of the Week | The Ocean Agency

Web Design Agency’s Helpful Links of the Week | The Ocean Agency — Mon, 23 Mar 2009 14:41:36 +0000

[...] Skittles brand foregoes a traditional web site in favor of directing you to all the different facets of their web presence. Clearly, they’re [...]

By: Jordi

Jordi — Tue, 10 Mar 2009 08:34:06 +0000

I am just glad someone is trying something different. Is it working? Who cares, it´s about experimenting and embracing failure.
Thanks for article is very well written and objective.

By: Tim

Tim — Wed, 04 Mar 2009 05:32:10 +0000

The potential for experimentation is what I see as the greatest thing about Twitter, really. It’s being used in so many different ways: News updates, brand management, more standard social networking, real-time chatting… Tonight I’ve been having conversations about the hockey game I’m listening to, almost as if I’m in an IRC chatroom.

But I think it can even go beyond this. The Skittles / Modernista! strategy is one outside-the-box idea. More will come. I haven’t seen a lot of Twitter memes, but they’ll be there soon.

I’ve been experimenting with a couple of things, myself, @thephatbunny. I like short-form fiction, so the two things I’ve tried are single-tweet stories tagged with #nanofic, which hasn’t taken off (yet). I’ve also done “TwitFics”, where I play out a fictional story about what’s happening to me in real time over the course of a day.

These ideas aren’t unique to me, but I see a lot of potential for Twitter-based fiction, or poetry, or other creative expressions. I can’t wait to see where Twitter takes us!

By: #Skittles Brilliant or Bust? « Interactive Marketing Cafe

#Skittles Brilliant or Bust? « Interactive Marketing Cafe — Tue, 03 Mar 2009 23:16:04 +0000

[...] Skittlemania disrups the day… http://experiencematters.criticalmass.com/2009/03/03/skittlemania-disrupts-the-web-for-a-day/ [...]

By: David Armano

David Armano — Tue, 03 Mar 2009 19:59:37 +0000

Tim, thanks for your point about experimentation. Many of us seem to have forgotten that even in tough economic times, experiments lead to insights.

G Wander, it is a gimmick. And I normally despise gimmicks. Unless they make me smile. Watching people go nuts over this made me forget about the impending depression. For now.

Joanne, any agency will benefit from press as their clients do. This was designed to get buzz from the start. I’d bet money that press mentions are part of how the campaign gets measured.

Thank you for these thoughtful comments. The initiative ha been a discussion starter for sure.

By: Tim

Tim — Tue, 03 Mar 2009 19:16:35 +0000

@Joanne Levy: I agree that buzz without a sales increase doesn’t seem to be all that useful, but I wonder whether the buzz in and of itself may be good enough to increase sales by increasing product awareness.

I’m not sure that Skittles needs extra product awareness, as it’s a pretty saturated product, but as the old saying goes, “Any publicity is good publicity.”