Nice piece. One remark though: the fact that the money cycle is expanding doesn’t mean that news shall loose income. The money which used to be spent on ads is now spent on sth else which means somebody else is getting more people outside the traditional newspublishing business are getting money to spend. For now the traditional newspublishing business hasn’t come up with a way to get that money flowing back to their companies but I truly believe that there are ways to get people so far as to invest their money in the newspublishing business although not in a direct way. In other words are advertising space and subscriptions really the only assets the newspublishing business has to sell? And, consequently, are the advertisers and readers really the only consumers they have to target? I wonder… What would the print media come up with if they were about to lose 99% of their market share by the end of this year? (already wrote about that here http://ledeberg.wordpress.com/2008/12/17/the-day-print-media-ends-so-what/)

great piece. a few items to add to the advertising vs editorial…
– Time vs depth of content – we’ve become accustomed to reading headlines only, and then jumping to the next piece of content. therefore depth suffers

– editorial vs brands publishing – i’ve seen more brands publishing credible, and arguably impartial content