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	<title>Comments on: Unintentional Advertising</title>
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	<description>Great customer experiences and what it takes to pull them off</description>
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		<title>By: Britain&#8217;s got Talent &#171; Talk Digital</title>
		<link>http://experiencematters.criticalmass.com/2009/04/22/unintentional-advertising/comment-page-1/#comment-10075</link>
		<dc:creator>Britain&#8217;s got Talent &#171; Talk Digital</dc:creator>
		<pubDate>Fri, 12 Jun 2009 15:08:29 +0000</pubDate>
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		<description>[...] “The mass majority of media that goes viral was not intended to be marketing.” The article on unintentional advertising from Critical Mass is worth a read! (even without David, they publish nice [...]</description>
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		<title>By: What is TV&#8217;s future role? &#171; Ideas make the world go round</title>
		<link>http://experiencematters.criticalmass.com/2009/04/22/unintentional-advertising/comment-page-1/#comment-6954</link>
		<dc:creator>What is TV&#8217;s future role? &#171; Ideas make the world go round</dc:creator>
		<pubDate>Wed, 13 May 2009 13:39:03 +0000</pubDate>
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		<description>[...] Susan Boyle, which was made possible due to her exposure to an existing popular platform.   This article summarizes one of the panelist&#8217;s position clearly; metaphorically, TV as a medium becomes [...]</description>
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