Award-Winning Experiences
As our blog name indicates, we at Critical Mass place a premium on experiences—ones that engage, captivate and connect users to brands in meaningful ways. In our quest for extraordinary experiences, we are proud to share a few that have garnered accolades from our industry peers.
- NASA.gov and Mercedes-Benz AMG 360 Honored at Webby Awards
Critical Mass’ NASA.gov site was named the official People’s Voice Winner in the Government category of the 13th Annual Webby Awards. As an official nominee, the NASA site was pitted against other contenders in the category and after the global Web community placed their votes, the NASA site came out on top. Also honored was Critical Mass’ work on the Mercedes-Benz AMG 360 Video Experience, which received an Official Honoree designation in the Automotive category.
- Budweiser American Ale Site Wins Regional ADDY Award
Critical Mass also took home a Silver Regional ADDY Award for its work on the Budweiser American Ale microsite. With this win in the District 6 Competition, the Budweiser American Ale work will go on to compete for national honors, to be presented at the AAF National Conference in Virginia.


Congratulations to the winners. They deserve it. May this be an inspiration to many other sites.