experience matters

As our blog name indicates, we at Critical Mass place a premium on experiences—ones that engage, captivate and connect users to brands in meaningful ways. In our quest for extraordinary experiences, we are proud to share a few that have garnered accolades from our industry peers.

 -          NASA.gov and Mercedes-Benz AMG 360 Honored at Webby Awards

Critical Mass’ NASA.gov site was named the official People’s Voice Winner in the Government category of the 13^th Annual Webby Awards. As an official nominee, the NASA site was pitted against other contenders in the category and after the global Web community placed their votes, the NASA site came out on top.  Also honored was Critical Mass’ work on the Mercedes-Benz AMG 360 Video Experience, which received an Official Honoree designation in the Automotive category.

 -          Budweiser American Ale Site Wins Regional ADDY Award

Critical Mass also took home a Silver Regional ADDY Award for its work on the Budweiser American Ale microsite. With this win in the District 6 Competition, the Budweiser American Ale work will go on to compete for national honors, to be presented at the AAF National Conference in Virginia.

Last 5 posts by Critical Mass

• United Mileage Plus Redesign Drives Loyalty By Putting Member Needs First – August 19th, 2010
• Roving Reporter: Behind the Scenes of Cannes 2010 with Contagious Editor, Nick Parish. – July 6th, 2010
• Ten Questions in Ten Minutes with our 2009 CMVP: Shaina Boone – April 26th, 2010
• A VIP Look Inside the Critical Mass CMMYs – April 23rd, 2010
• Inspired by our CMVPs – March 22nd, 2010

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