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	<title>Comments on: Why Your Social Media ROI Is Broken&#8211; And How To Fix It</title>
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	<link>http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-fix-it/</link>
	<description>Great customer experiences and what it takes to pull them off</description>
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		<title>By: Why Your Social Media ROI Is Broken</title>
		<link>http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-fix-it/comment-page-1/#comment-10142</link>
		<dc:creator>Why Your Social Media ROI Is Broken</dc:creator>
		<pubDate>Tue, 30 Jun 2009 03:06:01 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=602#comment-10142</guid>
		<description>[...] Read this post at: http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-... [...]</description>
		<content:encoded><![CDATA[<p>[...] Read this post at: <a href="http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-.." rel="nofollow">http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-..</a>. [...]</p>
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		<title>By: Measuring Social Media ROI &#8211; It&#8217;s Not A Web 2.0 Myth &#124; OnlineMarketerBlog.com</title>
		<link>http://experiencematters.criticalmass.com/2009/06/24/why-your-social-media-roi-is-broken-and-how-to-fix-it/comment-page-1/#comment-10133</link>
		<dc:creator>Measuring Social Media ROI &#8211; It&#8217;s Not A Web 2.0 Myth &#124; OnlineMarketerBlog.com</dc:creator>
		<pubDate>Thu, 25 Jun 2009 12:06:50 +0000</pubDate>
		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=602#comment-10133</guid>
		<description>[...] I rectify that with a guest post on Critical Mass&#8217; Experience Matters blog entitled Why Your Social Media ROI Is Broken– And How To Fix It. (Disclosure: I&#8217;ve been employed by Critical Mass since January [...]</description>
		<content:encoded><![CDATA[<p>[...] I rectify that with a guest post on Critical Mass&#8217; Experience Matters blog entitled Why Your Social Media ROI Is Broken– And How To Fix It. (Disclosure: I&#8217;ve been employed by Critical Mass since January [...]</p>
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