experience matters

As Infiniti’s global Digital Agency of Record, we’re thrilled to share the news that we just launched a new global brand site for Infiniti (www.infiniti.com). To support Infiniti’s expansion into new geographic markets, the site projects a consistent brand image globally while at the same time driving visitors to Infinti’s regional sites.

Embodying the Infiniti brand promise of “inspired performance,” infiniti.com delivers an immersive online experience that draws the consumer into stories around each of Infiniti’s brand pillars and showcases the product through a slick 3D brand lens. Papervision was utilized as a key technology to bring the experience to life through a tactile navigation. Beyond ensuring the brand’s visibility within existing, new and seed markets, the new site serves the essential function of delivering users to the right regional site at the right time.

 Critical Mass also redesigned Infiniti’s Middle East site (www.infiniti-me.com) to bolster Infiniti brand’s presence in the region. 

We’re fortunate to have a great partnership with Infiniti and will continue to keep you posted as new intiatives launch!