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	<title>Comments on: FTC Publishes New Guidelines</title>
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	<description>great customer experiences and what it takes to pull them off</description>
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		<title>By: Cynthia Mealy</title>
		<link>http://experiencematters.criticalmass.com/2009/10/19/ftc-publishes-new-guidelines/#comment-1266</link>
		<dc:creator>Cynthia Mealy</dc:creator>
		<pubDate>Tue, 01 Dec 2009 19:27:11 +0000</pubDate>
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		<description>Thanks for this, it is very clear and understandable.  Since I never offer anything to my clients for their testimonials and would not publish untypical results, this will give those of us who have always followed these ethics all the more credibility.</description>
		<content:encoded><![CDATA[<p>Thanks for this, it is very clear and understandable.  Since I never offer anything to my clients for their testimonials and would not publish untypical results, this will give those of us who have always followed these ethics all the more credibility.</p>
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