experience matters

It’s Forrester time again! Critical Mass is a Gold Sponsor at this year’s Forrester Consumer Forum being held at the Fairmont Hotel in Chicago today, October 27 and October 28. If you’re attending the conference, we’re at Booth #107 so stop by and say hi. We’ll be tweeting from the event (@criticalmass) and Forrester has set up a hash tag (#FCF09) so you can follow all the conference happenings.

The theme of the conference this year is “creating breakthrough multichannel relationships with the three-dimensional consumer.” It’s certainly a challenge that our clients—across every vertical and horizontal—are wrestling with, and it’s the core problem that our Experience Distribution team is focused on solving: With the multitude of channels available to marketers today, where should you place your bets?

In keeping with the theme, our own CEO Dianne Wilkins, along with Billy Vassiliadis, CEO of R&R Partners, will be presenting a case study at Forrester today on how our agencies activated a 360° Customer Experience framework to drive tourism to the city of Las Vegas during these troubled economic times. Below are the details so you can check it out:

“Viva Las Vegas!” by Critical Mass and R&R Partners @ 2:45-3:15pm TODAY!

When the stakes are high, it pays to listen. The current economic trials have caused unprecedented adversity for the tourism industry: high gas prices, low consumer confidence, and the economy in decline have created a perfect storm of reasons not to travel. Yet, through it all, Las Vegas has persevered. Learn how the Las Vegas Convention and Visitors Authority, Critical Mass, and R&R Partners have kept Las Vegas on the map as the No. 1 tourist destination by bringing Vegas to life — through the eyes of real people who experienced it.

• See how an integrated 360-degree marketing strategy kept Las Vegas rolling despite the odds.
• Discover how social channels, from word of mouth to viral campaigns, can create a groundswell of passionate advocates for your brand.
• Understand how to listen, learn, and continually adapt your strategy to stay on top.

We’ll be posting more from the event as it happens. Rumor has it there will be a “surprise guest” visiting our booth during the cocktail hour tonight! Stay tuned…