Last week a very special group of people accompanied our executive team to Las Vegas for a few days of fun and relaxation. All in the name of recognizing a “job extraordinarily done” and to welcome the newest member of the most exclusive club @criticalmass–the CMVP Club, consisting of our CMVP Of The Year winners.
Who is a CMVP?
Initiated seven years ago, the peer nominated CMVP program recognizes one person each month for their contribution to CM’s vision.
A CMVP embodies the very essence of Critical Mass. They are:
Driven.
Real.
Committed.
Inspired.
Winners are highly valued team members, driven by creativity and problem solving. They are reliable, trustworthy and display extraordinary initiative in everything they do. CMVPs constantly go above and beyond their job description to make our company better, often inspiring us to do more and find a better way.

CMVPs breathe digital— they are always learning and are never satisfied.
Our twelve 2009 nominees for CMVP of the Year come from several disciplines: Project Management, Technology, Human Resources, Business Development, Creative, Account Management, Marketing Science and Insight & Planning- showing us that rock stars exist everywhere and having a team full of such people is how extraordinary experiences are bred.
Vegas Baby!
For the last few years we’ve taken the nominees to Las Vegas for an exclusive—and might I add, epic–trip.
Shopping the strip, relaxing at swank spas, gambling, golfing and consuming gourmet food and copious amounts of alcohol are a few of the ways our CMVPs are pampered. The details, well we can’t tell you exactly what went on. You know the drill… It happened in Vegas. We do know that this elite club returned back to their families and teams on Friday, very tired but recharged through their adventures. Among them the freshly named 2009 CMVP of the Year.
So who won?
We’ll be announcing that publicly next month at the CMMYs, our annual awards show that celebrates our best work of the previous year. We can only promise that it won’t really be a surprise. Anyone would agree that this person has earned the honor.
Stay tuned…






