Comments on: The Golden Rule of Online Marketing http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/ great customer experiences and what it takes to pull them off Wed, 06 Apr 2011 13:02:52 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Andrew A. Sailer http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/#comment-1357 Andrew A. Sailer Sat, 24 Apr 2010 09:40:27 +0000 http://experiencematters.criticalmass.com/?p=1600#comment-1357 I totally agree with Barbara's comment. Thanks for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work. I totally agree with Barbara’s comment. Thanks for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.

]]> By: magento http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/#comment-1356 magento Thu, 01 Apr 2010 18:53:45 +0000 http://experiencematters.criticalmass.com/?p=1600#comment-1356 Properly targeting your customers is crucial to any marketing campaign. This is a great overview of the proper line of thinking to correctly niche market any group of people. Trying to market to everyone won't work unless you're Walmart and even then they usually pick a particular group and then market to them specially. You don't see their commercials saying, "We have everything!" - they mention the breadth of selection but it's focused on low cost and / or a product line. At least they're connecting with someone. Your website is the same - you need to figure out who your customers are and market to them. Great article! Thanks! Properly targeting your customers is crucial to any marketing campaign. This is a great overview of the proper line of thinking to correctly niche market any group of people.

Trying to market to everyone won’t work unless you’re Walmart and even then they usually pick a particular group and then market to them specially. You don’t see their commercials saying, “We have everything!” – they mention the breadth of selection but it’s focused on low cost and / or a product line. At least they’re connecting with someone.

Your website is the same – you need to figure out who your customers are and market to them.

Great article! Thanks!

]]> By: Online Marketing Blogs :: Christopher Ross http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/#comment-1355 Online Marketing Blogs :: Christopher Ross Mon, 29 Mar 2010 12:17:17 +0000 http://experiencematters.criticalmass.com/?p=1600#comment-1355 [...] I started with a quick refresher in the most basic elements (but things we often forget) such as who are you customers and where do they live? Before I was even finished sipping my coffee, I’d moved onto an awesome article on business [...] [...] I started with a quick refresher in the most basic elements (but things we often forget) such as who are you customers and where do they live? Before I was even finished sipping my coffee, I’d moved onto an awesome article on business [...]

]]> By: Web Solutions UK http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/#comment-1354 Web Solutions UK Mon, 29 Mar 2010 08:28:14 +0000 http://experiencematters.criticalmass.com/?p=1600#comment-1354 great i think if anyone follow this rule so he or she will get quick and good result. great i think if anyone follow this rule so he or she will get quick and good result.

]]> By: Tweets that mention experience matters » Blog Archive » The Golden Rule of Online Marketing -- Topsy.com http://experiencematters.criticalmass.com/2010/03/24/the-golden-rule-of-online-marketing/#comment-1353 Tweets that mention experience matters » Blog Archive » The Golden Rule of Online Marketing -- Topsy.com Wed, 24 Mar 2010 23:31:15 +0000 http://experiencematters.criticalmass.com/?p=1600#comment-1353 [...] This post was mentioned on Twitter by Mike Lane, Jeanette Pham, Anthony Hughes, 10kamonth, leif and others. leif said: Great article on communication strategy. RT @criticalmass: The Golden Rule of Online Marketing http://bit.ly/buwTsQ [...] [...] This post was mentioned on Twitter by Mike Lane, Jeanette Pham, Anthony Hughes, 10kamonth, leif and others. leif said: Great article on communication strategy. RT @criticalmass: The Golden Rule of Online Marketing http://bit.ly/buwTsQ [...]

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