Monthly Archives: October 2010
Enjoy this weeks hottest stories in social media… Our Social Six categories are Communities, Tools & Technologies, Measurement, Influencers, Partnerships and Fun Stuff. What was your favorite story this week?
COMMUNITIES
Slap A QR Code On That Product So That People Can Like It
QR codes have become all the rage recently. The funny little squares are popping up on all types of products, allowing consumers to snap photos with their phones and find out more about what the product has to offer. Now, a Belgian company, Boondoggle Lifelabs, has created a service that will allow users who use QR codes to automatically “Like” the products Facebook page. In addition to taking users to a specific landing page, it will also let them automatically “Like” the product or brand. It is an extremely convenient way to show your passion for a product with just the snap of a camera phone.
TOOLS & TECHNOLOGIES
Unsocial: Foursquare Plus LinkedIn Minus All Your Friends
Up until now, social media has been all about who you know. Apps are based around your friends, what they are doing and where they are doing it. But now, a new app called Unsocial may be changing all of that. Unsocial focuses more on who you should know, rather than who you do know. The setup is simple. Unsocial links to users Linkedin accounts and allows users to tag certain terms to their account (i.e. marketing, social media, journalism etc.). The app then aggregates users in the nearby area that the user might be interested in getting to know.
What’s new in the ever-changing world of social media? Catch the second edition of our new weekly feature below and you’ll know just enough to keep up with, or just ahead of, the crowd. The Social Six brings you a top news story in each of the following social categories: Communities, Tools & Technologies, Measurement, Influeners, Partnerships and Fun Stuff. Enjoy!
COMMUNITIES
Corona’s New Facebook Campaign Puts Your Face in Times Square
Do you dream of seeing your face on the big screen? If so, Coronas new campaign may be a good place for you to start. Corona is targeting young adults with their new Corona Light campaign and using Facebook as the main channel. After users “Like” the Corona page, they are able to access an app that allows them to upload a photo of themselves. This photo will then be used in a Times Square billboard the brand is creating, and will be up from November 8th until December 6th. Individual photos will be highlighted and because people love to see themselves, they are expecting this campaign to create lots of buzz and to get tons more fans on the Facebook page.
TOOLS & TECHNOLOGIES
Facebook rolls out new security tools, talks safety
Facebook has announced their newest feature, and it’s all about privacy. The site is now allowing users to receive one-time-use passwords, for times when they are logging on to unsecure computers where their passwords may be compromised. All that is required is that users send a text to a number that will respond back with the temporary password, and will expire in 20 minutes. This new feature will also alert users when they are logged into two computers. For example, if you are at a friend’s house and forget to log off, Facebook will now tell you. This article also discusses other safety issues that Facebook is trying to address, including age limits for the site and cyber bullying.
You don’t want to present an adequate content audit. You don’t want a sorta decent audit presentation.
But a content audit is a funny beast. It’s an amazingly in-depth analysis of content – everything published on a particular website, usually. We’re talking hundreds or thousands of pages. Pages that have often been overlooked for quite awhile. And now it’s your time to present the results and insights from this detailed analysis.
You worked hard on this content audit and you obviously care a lot. But there are some critical, often-overlooked tips that can mean the difference between an engaged audience and one that needs woken up at the end of your audit presentation.
Here are 7 proven ways to ensure your content audit presentation kicks serious tuckus.
- “Perfect” means it’s all about THEM. Know thy audience. Ensure that every word, paragraph, and idea is framed in a way that particular audience understands. Make each slide highly relevant to your audit †and make certain that it supports the story you are weaving with this report. Every element of your perfect presentation should be unique to the audience in front of you.
- Never, ever, ever, ever present just a spreadsheet. Content strategists tend to live in spreadsheets; they allow us to analyze loads of complex data. But most people donít care about that – they are interested in the insights you found. If you called a travel agent to book your dream vacation, you do not need a schematic of the airplane. Get them to the beach already.
Charlene Li, formerly of Forrester Research and co-author of Groundswell, does with Open Leadership what so few authors would find possible: making a convincing argument regarding a real and very powerful movement in the zeitgeist, despite it being inherently fuzzy to understand and difficult to prove.
What Li does with her latest book is prove that open leadership is quite frequently incumbent upon ethical marketers working in a social media-friendly business world.
While difficult to measure, Li never loses sight of the effectiveness of open leadership. From Li:
“In actuality, the activities taking place on [social sites] are inherently highly measurable, but we have not yet established a body of accepted knowledge and experience about the value of these activities versus the costs and risks of achieving those benefits.” (page 77)
And it’s the value of these activities that make up the meatiest parts of Li’s book.
