experience matters

Social Six will be an awesome new weekly feature in the Experience Matters blog. Every Friday, Social Six will deliver a wrap up of the week in Social Media with bite sized descriptions, opinions, and potential implications. With six different categories of information, there is something for everyone, so check it out!

Communities

‘I like it’ campaign on Facebook goes viral

“I like it in the car” and “I like it in the kitchen” may look like some recent status updates you have seen on Facebook. No, they are not referring to anything dirty, these updates are trying to help raise awareness for breast cancer. Last year, women everywhere posted colors of their bras as statuses, and this year women everywhere are posting updates in the form of “I like it…”. The real meaning of the location they post is where they like to drop leave their purses, but the sexual connotation certainly seems to be getting plenty of attention and awareness for the cause.

Branding’s Greatest Misses: The New Gap Logo

After Gap released their brand new logo, it seems that there are some very strong feelings regarding it. Many people seem to be very upset about the removal of the blue square/white writing combination and are outraged by the new design. This Gawker article discusses some of the reasons this might be the cause. The main reason they site is that Gap barely did any advertisement of this new logo, and simply went changing it without letting anyone know beforehand. Now, there are “Make Your Own Gap Logo” applications that are allowing people to show Gap how it should be done.

Tools and Technologies

Facebook’s New Groups, Dashboards, and Downloads Explained

Have you ever had an “I think it’s funny, but most of my friends probably will not find it that funny” moment while deciding whether to post something to Facebook or not? Have no fear, because Facebooks new Groups feature will help you divide your friends into groups, so that not everyone has to see that “funny” post of yours. The Groups feature allows users to invite specific friends to view and share in a private community wall shared by the Group. Zuckerberg has cited privacy as a main reason for launching this feature, and it gives users a clear view of where Facebook may be heading in the future.

Google Goggles Lands on the iPhone

Google is introducing their “Google Goggles” feature to the iPhone. The feature started last year with the Android, and allows users to simply take a photo of an object to Google what it is. For users wondering what a foreign object is called, they can use Google Goggles to find out, rather than having to go to the Google website and make up a name for the object they have just seen. Ah, the wonders of Google.

Measurement

Eavesdrop on the Internet With Trendrr
Trendrr might just be the next big thing in social media measurement. Trendrr is a tool that allows companies to aggregate information and buzz about their brand, as well as sentiment and who is doing most of the influencing. Many people are also already raving about the ease of use Trendrr boasts. In comparison to some of its bulkier competition, users claim that Trendrr is much easier to navigate and is far more intuitive. Trendrr is comparable to sites like Buzz Metrics, but users are claiming that it gives a much better snapshot of sentiment and is easier for creating queries.

Influencers

Twitter founder steps down as CEO

Evan Williams, one of the co-founders of Twitter, stepped down from his position as CEO on Monday. Former COO Dick Costolo is planning on taking his place. Williams has been quoted as saying “”Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.” This shift in power will now free-up Williams to involve himself in the product aspect of the business and pursue his passions there.

Mark Zuckerberg gives his take on ‘The Social Network’

Mark Zuckerberg has made it very clear that he does not like the creation of ‘The Social Network’. However, last Friday the whole Facebook office took a field trip to see the movie, and Zuckerberg went with. So now that he has finally seen it, find out what he has to say about the Sorkin creation.

Partnerships

Exclusive: Facebook and Skype Readying Deep Integration Partnership

Partnering with Facebook, with all of its 500 Million members is a huge deal for anyone. But partner them with a product that has 124 Million users monthly, and big things are possible. Skype and Facebook are reportedly close to announcing a partnership that would allow Skype users to tap into their Facebook friends for video chatting.

Fun Stuff

‘The Social Network’ and 12 More Movies That Defined a Generation

‘The Social Network’ is being dubbed the movie that defines the digital generation. But this movie is not the first of its kind. Peter Travers gives 12 examples of movies that have defined a generation, including two Dustin Hoffman classics (‘The Graduate’ and ‘All the Presidents Men’), one galaxy far far away (‘Star Wars’) and everybody’s favorite shot of Brad Pitts abs (‘Fight Club’). Check out the rest here.

The Five Best Ways To Lose Facebook Friends

Do you have too many Facebook friends? Need to get rid of a few, but don’t want to seem rude by defriending them? Here are the top five ways to lose Facebook friends.