Last month, I visited Los Angeles for Digital Hollywood, a fascinating collision of the entertainment, technology, and marketing worlds. Each of the 16 sessions I attended featured a panel of smart thinkers from amongst digital and traditional agencies, behemoth entertainment studios, teensy web startups, content providers – and even entertainers themselves.
The conference offered four days and thirteen tracks’ worth of topics. The discussions I saw ran the gamut from devices, platforms, consumer innovations, and new media to advertising, social media, content, analytics, distribution and others. In the multimedia wrap-up at right you’ll find several intriguing, dare I say provocative, insights:
- Apple vs. Android: The Mudwrestle
- Disruption is Dying
- Utility is the New Advertising
- The Name of the Game is Game Mechanics
- Tomorrow’s tech: Touchless
- Content is King, but Distribution is King-er
- Screw the Masses. Let’s Bring Exclusivity Back.
- Social Media: The Modern Marketer’s Swiss Army Knife
- iTV. Really? Yes. Finally?? YES.
All in all, we Critical Mass-ers will be regular visitors of upcoming Digital Hollywood conferences. What about you? Which events interest you these days?
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