COMMUNITIES
Super Bowl TV ads to unleash social media campaigns
I don’t know about any of you, but I personally only watch the Super Bowl for the commercials. But this year, many of the campaigns will take their commercials to a whole new level by adding in a social media component. By taking these campaigns off of the television and engaging with consumers on their turf, experts are predicting that these ads will be far more successful. Research has shown that about one-third of Super Bowl watchers with smart phones will be using their phones to connect with social media sites. One of the strongest examples of campaigns including social media will be from Budweiser. They have aired spots leading up to the game that challenge viewers to guess the plots of 3 of its Super Bowl commercials.
Publicity Fail: Kenneth Cole Tweets About Cairo to Sell Shoes
Whoops! This week, Kenneth Cole made one of the biggest Twitter mistakes possible. In order to promote their new spring collection, the tweet at left was sent out. After thousands of Twitter users spoke out against this insensitive post, Kenneth Cole realized that maybe it is too early to be joking about the Egypt situation. In fact, an apology tweet was posted about two hours after this one. Many people however, believe that this was not enough and are still upset about the tweet. An @KennethColePR handle has already been created and is pushing out other inappropriate tweets, mocking the situation.
TOOLS & TECHNOLOGIES
Google Goes High Brow – Unveils Museum Art Project Powered By Street View ‘Indoor’ Tech
Google is launching an awesome new feature called “Art Project” that will bring the beauty and excitement of a museum right to your home. The new feature will allow users to browse through art from some of the finest museums in the world (MoMA, Museo Reina Sofia, National Gallery, Tate, Uffizi and plenty of others) right from their computers. Using the same technology that is used for Google’s “Street Views”, they will take the same concept indoors to where the art is displayed. Then users will be able to login and check out their favorite pieces. This sounds like an outstanding feature that users will have access to in the near future.
MEASUREMENT
Facebook Averaged Almost 8 New Registrations Per Second In 2010
CandyTech, a Czech company that helps create and measure Facebook marketing campaigns has released some new information regarding the growth of Facebook. Some interesting factoids from the infographic:
- Almost 8 new users signed up every second during 2010
- In 2010, the site grew from 337 million to 585 million users
- Indonesia is the country with the second most users (first is the U.S.)
Check out the rest of this article to find out more interesting growth facts about everybody’s favorite site.
INFLUENCERS
Julian Assange: The “60 Minutes” Interview
Julian Assange, creator of WikiLeaks, has become one of the most controversial characters in the tech field. His site is based on the notion that all information should be public and that the government should not be able to hold secrets from the public. Many have characterized him as a hero, villain, terrorist and a martyr, although the government would rather sick with criminal. WikiLeaks essentially “leaks” classified information from the government to the public. On top of this already controversial site, Assange has also come under fire recently for allegedly committing sex crimes and is now under house arrest. Check out this video interview to find out more.
PARTNERSHIPS
The White House Partners With Steve Case, Facebook, Intel, And Others To Jumpstart Entrepreneurship
This week, President Obama announced a new initiative called “Startup America Partnership”. This new effort was put in place in order to create more support for startup businesses. The core goals of the program have been laid out “to increase the number of new, high-growth firms that are creating economic growth, innovation, and quality jobs; celebrate and honor entrepreneurship as a core American value and source of competitive advantage; and inspire and empower an ever-greater diversity of communities and individuals to build great American companies.” In order to help make this dream a reality, the program has partnered with the likes of Facebook, Intel and
FUN STUFF
Seeing Triple Zuckerbergs (Including the Real One) on SNL
Jesse Eisenberg, star of “The Social Network, hosted SNL this past weekend. But in a crazy turn of events, Mark Zuckerberg was also on the show, where the two met for the very first time. Both were great sports and the banter between the two was entertaining. Zuckerberg, who just announced that Facebook has been valued at $50 billion, even made some jokes about Eisenberg’s movie (even though he was critical of it at the time of its release). The movie based off of Zuckerbergs creation of Facebook has been nominated for multiple Academy Awards and recently took home the honor of best drama of the year at the Golden Globes.
