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Twitter by the numbers
Twitter is an ever-changing platform, with ever-changing statistics. A new report has some of the latest and greatest updates regarding this platform, some of which are very interesting and have some pretty heavy implications for marketers. It is always important for marketers to keep these statics in mind when crafting a social media strategy, or when realizing a target audience for a client.
First of all, did you know that 42% of Twitter users are actually between the ages of 30-49? While the second largest age group is 18-29, it is equally as important to focus on that older sect as well. Many marketers are focusing on the younger age group, but these new statistics might prove that it is also important to tap Twitter when targeting an older age demographic as well. Along with this point, over 40% of Twitter users follow a brand online for the sole purpose of receiving deals and coupons. Surprising? Probably not. Everyone loves a good deal. Important for marketers to keep in mind? Definitely. By understanding consumer motivations for following a brand on Twitter, these brands have the opportunity to give consumers exactly what they want, while staying true to the brand objectives.
Possibly one of the most shocking statistics in this new report is that 70% of Twitter accounts are outside of the US. So however big Twitter looks in the US, we must remember that it is even bigger everywhere else. This is an extremely important statistic for social marketers, because we need to know where our consumers are. By realizing that most of this Twitter action is taking place outside of the US, we have the opportunity to not only reach more of the world, but to influence them as well. Combine this fact with the fact that about 40% of Tweets come from mobile devices, and this information is priceless! If marketers can understand how their consumers are using their products, they have a far higher chance of influencing them in a positive way. By taking all of these stats into account, we can better understand the consumer, as well as the way that they interact with Twitter. What do you think? What other stats about Twitter do you think would be most helpful for marketers to know?
Other Must-Read Headlines this week:
Influencers: Obama checks in to Foursquare
\Obama has officially checked-in on Foursquare! He will be using the social networking app to update followers about his three-day bus tour of the Midwest.
Communities: 5 Ways You’ll Use Facebook in 2012
What does the future hold for Facebook? According to this author, very serious things.
Partnerships: Now That Hearst Has Partnered With Buddy Media, You’re Going to Have to Learn What a ‘Sapplet’ Is
A new partnership was announced this week between Buddy media and Hearst Magazine, which is sure to make Hearst a bigger player in the social realm.
Tools and Technology: A Eulogy for Google Plus
Should we be prepared to say goodbye to our new friend Google+? This author seems to think so.
Fun Stuff: Tweet here often? Pick-up lines for the technorati
Looking to land a social-hottie? Check out some of these pick-up lines.
