Facebook Unveils New Partnerships
One of the biggest pieces of social media news this week was the keynote speech made by Mark Zuckerberg at f8. Between describing the new profile timeline and announcing their new goal of having 1 billion users by the end of October, they announced a smattering of new partnerships. Among them were The Guardian and Vevo, but the two that garnered the most attention are most definitely Spotify and Netflix. The idea for both partnerships is to allow users to share their music and movies with friends. You can publish the song that you listen to on the way into work, or connect with friends over your favorite parts of your favorite movies. While the Netflix partnership will not first be released in the US, these are both worth while to keep an eye on. These partnerships are not only great advancements for Facebook, but they are a way for Facebook to announce that new and emerging medias are here to stay, so we had all better get onboard.
Rather than just friending one another and stalking your old high school sweetheart, Facebook is encouraging users to share more about their lives, while interacting with different types of media. While this will have massive implications for the 800 million people using the service, it will also have even bigger implications for the brands using it. For the brands that are using social media, it will be more important than ever to realize the impact that other medias. By engaging consumers through services like Spotify and Netflix in congruency with Facebook, brands will have a much more engaging campaign and a much higher chance of snagging the consumers attention.
What do you guys think? How will these new partnerships change the way brands interact with their consumers through Facebook?
Other Must-Read Headlines this week:
Communities: How Kiva.org’s CEO Uses Social Media to Spark a Dialogue of Change
Kiva.org, a non-profit micro-lending network, has leveraged social media to help spread their word.
Tools and Technology: Facebook’s Latest Changes: A Hands-On Look
Facebook made some pretty hefty changes this week. What do you think of them?
Measurement: Are We Measuring The Wrong Factors in Social-Media Marketing?
Have we been measuring the wrong social media metrics all along?
Influencers: Mark Zuckerberg Joins Top 20 Richest On Forbes 400
Forbes has named Mark Zuckerberg as one of the Top 20 Richest, coming in at number 14.
Fun Stuff: Chicago checks in for Foursquare city ‘badge’
Chicago has become the first major city to have it’s own Foursquare badge! Check out the article to get a complete list of places you can check in to receive the badge.
