It’s time to bring the traditional resume into the 21st century. Creative job seekers can gain an edge in today’s competitive market by integrating social tools with their application. It’s not just any resume; it’s your digital resume.

Here I am, fresh out of school and, after a tiring search in post-recession adland, I’ve landed my dream job in Critical Mass’ exciting Calgary office. From creatives to project managers to developers, from augmented reality to iPad – this is where it all happens, and for some of the biggest names in the business. I was one of many students armed with only a degree and no experience to back it up, so how was I lucky enough to end up here?

I did what I was taught and used digital tools to make a new kind of resume, one that highlighted my marketing skillset instead of my restaurant know-how and proficiency with a cash register. This isn’t a top ten mash-up you’ll read on a thousand other blogs and it’s not a kooky MadMen-esque story from advertising’s infancy. It’s worthwhile advice that actually works; or, at least it did for this (former) student.

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