Author Archives: Critical Mass
Happy New Year! Our teams are back from holiday time with their families and ready for an exciting year ahead. But before we welcome 2012, we thought it might be fun to look back on some of our favorite stories of 2011. It seemed fitting to pick 11.
Here you have a list of eleven posts from across our offices, spanning topics from customer experience and branding to measurement and mobile. It’s a great overview of trends and technologies that shaped the past year of digital marketing.
We thank you for continuing to read Experience Matters and are looking forward to bringing you another year of timely and compelling points of view.
Dear Wonderful People Of Earth,
Earlier this Autumn, our beloved Santa Claus dared to dream the impossible dream.
He dreamt that this Holiday Season, instead of building toys in the Workshop, we Elves would spend our time out in the Big Wide World, spreading Festive Cheer and Holiday Magic.
To make his dream a reality, Santa teamed up with his new digital AOR, Critical Mass, to make your Holiday Wish experience a completely online one.
You see, it goes like this:
You can share your wish at criticalmass.com
Tweet your wish to @criticalmass
Or tell us your wish on Facebook
Critical Mass will take it from there.
While Santa’s sprightly Elves are off galavanting across the globe spreading Holiday Warmth, Critical Mass’s remarkable new MakerBot machines will be building, as though by magic, the Holiday Wishes of many of our dearest friends. In short, Santa’s on the digital bandwagon, making Christmas more cheerful and efficient than ever before. Read More
1. What is your role at CM? How do you spend your days?
I’m an Account Manager on the Nissan USA account based in Nashville. I spend my days equally divided as a quarterback, cheerleader, referee, defensive line and offensive tackle. I’m never on the sidelines. (Sorry for the sports analogy).
2. What is the greatest thing about CM culture?
I think the greatest thing is you’re really able to chart your own career path. If there’s something that interests you, I’ve found management is pretty open. You can go to them with an idea and they’ll say, “Ok, make it happen.”
3. What drives you? What are you inspired by?
I’m driven by passionate people. People who zig when others are zagging. I love it when people share my philosophy of “it’s better to ask forgiveness than permission…”
4. What was your greatest accomplishment of the past year?
1. What is your role at CM?
I am a Front End Developer on the Infiniti account in our Toronto office. On a day-to-day basis we are either expanding the current system to accommodate all the nifty things the clients want or fixing bugs (doh).
2. What drives you? What are you inspired by?
I love programming. It’s as simple as that. Being able to tweak a tiny little line of code and instantaneously see the results that it brings to the screen is inebriating. Programming is a delicate mix of science and art, requiring perseverance and creative thinking to be successful. Being a programmer is a constant strive to optimize, refactor and make the solution perfect. The thirst for perfection drives me.
3. What are your passions/interests outside the workplace?
My interests outside of work all mostly have something to do with music. I play in bands, play solo, produce music, whatever I have time for. Other than that, I just love spending time with my cats, my family, my girlfriend and my friends. You know.. the usual!
4. What is the greatest thing about CM culture?
People talk to each other. At a lot of other places people will bang their heads against the wall trying to find a solution to a problem, instead of simply walking over to their coworkers and asking their opinion. At CM, no one is afraid to ask a question and everyone is willing to lend a hand.
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CM loves SxSW Interactive!
We always have a crowd attending, but in 2012, we want to find our place on stage. Help us get there by checking out our FIVE topic submissions in the SXSW PanelPicker systems and voting for your favorite (or all 5).
Why you should vote for us?
SxSW may be a mash-up of digital trends, but in these five ideas, we think we’ve got a little something for everyone. You can check ‘em out now, or let us prove it to you. This week, to show you how smart and fun our ideas are, we’re devoting our blog and our twitter stream to our submissions–5 topics, 5 days. Each day we’ll give you the chance to learn more about our POV on one of our submitted topics with a blog post AND get involved by sharing your own thoughts via a twitter chat.
MONDAY
Consumer Goods: The Next Social Channels
Panel, prototyping contest & demo led by CM’s Executive Technology Director, Scott Ross.
>Vote Here
Join our @CriticalMass Twitter chat Mon @ 2pm to discuss #socialgoods
Plus, enter our prototyping contest by emailing your own ‘socially-integrated consumer good’ idea to sxswcontest@criticalmass.com
TUESDAY
Confessions of a Community Moderator
Workshop and interactive “confessional booth” including moderators for Converse, Peanuts, Humana and Aveda.
>Vote Here
Join our @CriticalMass Twitter chat Tues @ 2pm to discuss #communityconfessions
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“We are our work.” As a creative agency, Critical Mass has always believed that we are ultimately judged by the caliber of our work. It’s not just about delivering extraordinary for our clients, but also for the standard that we set for ourselves.
The CMMYs is Critical Mass’ annual awards competition, honoring the best of the best work from each year. Winners are selected by a jury of executives and peers, and the honors are bestowed during a company-wide party that spans our offices in Calgary, Toronto, Chicago and London.
We’re proud to share this year’s CMMY 2011 Winners:
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