I’m a skeptic. I’m old school. Work has typically been the place during the day to put the nose to the grindstone and, well, work. It isn’t for playing, chatting, messaging, updating facebook, booking flights via TripIT or anything like that. Work has been about making deliverables, staying on budget and making money, not socializing.

But the world changes. Existing in the digital realm, we must not only adapt to new scenarios but correctly anticipate changes to deliver timely solutions in this ever-changing landscape. This is the conundrum for all IT members: how to gaze into the crystal ball and forecast proper solutions in a world where nobody knows what’s coming up even 6 months from now.

Social Business Software is one of these rapidly evolving solutions that didn’t exist 2 years ago but may be one of the greatest pivotal tool impacts in recent years. Where does it sit in the corporate culture and how does it accelerate growth or value for the organization? What’s the value in employees being social with one another? Being responsible for implementing our SBS system I’ve come to appreciate SBS and can shed some light on social. The water-cooler for the 21st century.

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