Author Archives: Lauren Lindsay
Mobile Payments: What’s the freakin’ hold-up?
For the last couple of years, mobile payments have been a holy grail for tech companies, financial service providers, and marketers. Yet, do you know anyone who’s actually making them? I use my phone for a lot of things—watching videos, extending car rentals, tweeting minutiae—but paying for my convenience store purchases is not one of them. And I am a noted smartphone addict (well, “noted” among friends and family, at least). Most people aren’t even excited about the idea. Even among 18 to 34 year-olds, 74% are not at all or not very interested in mobile wallet technology. So what’s the barrier?
Last month, eMarketer published “Mobile Payments: Moving Closer to a World without Wallets”, which surveyed the mobile payment landscape and gave us some interesting insights into why consumers aren’t yet chomping at the bit for a wallet-phone and how they think marketers and technologists will overcome that. eMarketer pinpointed a major fear inhibiting widespread mobile payment adoption: consumer concern about data privacy and fraud. Read More
We’ve asked our team to comment on the changes to Facebook announced at the F8 summit from the perspective of different disciplines. In this second installment, our community moderators, Lauren Lindsay, Steve Mannino and Amy Gosalia look at user reactions and community management challenges.
Lauren: Changes in User Behaviour
Facebook’s move to the Timeline is going to make users focus first on altering and updating their own profiles. The yearbook-like format means a lot of work for people who’ve had Facebook since college and are now going to have to downplay years of partying photos. During this transitionary period, we may see a slight drop in brand interactions, as users pull their attention away from the Newsfeed to focus on making sure those old pictures won’t cost them their jobs.
I’m interested to see how users can take advantage of the organization factor of Timelines without many personal photos. Some people just don’t use Facebook as a place to display photos of themselves – how will they keep their timelines interesting? Will book apps and updates have covers attached to them? Can you put in movie clips attached to the movies you’ve seen?
