Author Archives: Mark Szabo
Cross posted on iMedia Connection
Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.
Picture this. You have a senior executive who is responsible for your digital initiatives. She is extremely bright, knowledgeable and savvy. She even spent hard-earned political capital to secure your budget. But she is extremely busy. She is not trained in analytics or user experience metrics. She does not place priority on the minutiae of your many worthy projects. Neither does she have time to keep up on digital-related reading.
Now multiply her by 10.
How do you keep all of these execs informed in a timely, relevant basis?
A widget can successfully provide this information in an efficient little package. At Critical Mass, I’ve had great success utilizing widgets to share knowledge with clients and I’m willing to bet you can too.





